Associate, Planning

Job description

job description

Let’s be honest –in this industry, sometimes we complicate things that should be simple. Here’s the bottom line: We want you to join us if you know how to and are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.

At Mediavest, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Mediavest is built to celebrate and develop YOUR ideas.

Position Summary

This candidate will support the Manager level, on behalf of MediaVest Digital clients. The position’s key role will be managing day-to-day planning and buying across a variety of digital programs, including:
• Broadband video programs across the portals, and a variety of niche content sites
• Brand specific online plans (traditional online banners, sponsorships, etc.)
• TV-centric digital/online extension sponsorships and integration programs
• Advanced TV trial initiatives, including interactive TV, VOD, etc.

Specific Responsibilities

Areas of focus will be: web advertising (acquisition and brand), broadband (video, new forms of broadband connections), and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.). Additionally, this individual will be exposed to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work.

Responsibilities will include

• Developing digital media plan recommendations, based on integrated communication planning processes
• Connecting with traditional planning & buying teams to ensure ideal synergy is deliver
• Negotiating, and buying approved digital media plan programs
• Developing success metrics/measurement goals for all digital programs
• Reporting on, and optimizing digital programs on an ongoing basis

Required Skills (the “technical” stuff)

Ideally, this candidate should have at least 1-2 years of online/digital media planning and implementation expertise. The candidate should have both an acquisition and branding background. Familiarity/proficiency with the following systems/tools is required:
• Doubleclick DFA and/or Atlas DMT
• Rich media solutions such as PointRoll, Eyeblaster, or Viewpoint
• Donovan DataSystems (NetPak and PrintPak)
• Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
• PowerPoint, Excel, and Word

Company Description

MediaVest, a division of Starcom MediaVest Group (SMG), is one of the leading, full-service media specialist companies offering brand-building results and business solutions for our marketing partners.

Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group encompasses an integrated network of nearly 3,800 contact architects specializing in media management, internet + digital communications, response media, entertainment marketing, sports sponsorships, event marketing and multicultural media. A subsidiary of Paris-based Publicis Groupe (www.publicis.com), SMG’s network of 110 offices in 68 countries fuels brand-building results for many of the world’s leading companies.

As a division of Publicis Groupe we’re connected like no other network and we are looking for passionate and inquisitive people to join us.

To find out more, please visit: http://www.mediavestww.com/discover-us/

MediaVest is an Equal Opportunity Employer.