Manager, Analytics

Job description

job description

Who we are
New York-based MediaVest meets every market challenge with an adroit combination of art and science, people and talent. It produces content, creates innovative media partnerships, and invests in the technology and data analytics that inform clients and continually redefine the marketplace. For more information on MediaVest, visit www.mediavestww.com. MediaVest is part of Starcom MediaVest Group (SMG), which was named Adweek’s Media Agency of the Decade in 2009. As a division of Publicis Groupe we’re connected like no other network and we are looking for passionate and inquisitive people to join us.

What you’ll do
The Analytics Manager is a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of digital media & communications initiatives.

This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of online media. The candidate must have a proven track record in data-rich analyses, and be a team player. A “roll up the sleeves” approach is mandatory and a “get it done” attitude is a must. Specific responsibilities include coordination between the research, analytics & media teams ensuring high quality analytical projects are effectively delivered.

Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.

The Good Stuff
• Work with Associate Director to design and execute analytical plans to improve the effectiveness of digital communications programs.
• As required/appropriate, perform hands-on analysis in support of results, including development of conclusions and implications.
• Work with Analyst to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns
• Develop and maintain SQL-based reporting system
• Emphasis on understanding dashboards
• Partner with external analytical stakeholders on a daily basis to plan, execute and analyze projects.
• Supervise and mentor Analysts
• Support agency new business process, as directed.

Additional information

What you’ve done
• 3-5 years of experience in performing digital analytics in marketing sciences capacity at a media agency, market research, consulting or pharmaceutical firm.
• Worked with DR and Branding marketing campaigns
• Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing)
• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Strong presentation skills. Proven ability to communicate complex, technical concepts to broad based stakeholder audience.
• Working knowledge of databases and SQL a must
• Knowledge of web measurement technologies :
• Ad serving platforms (e.g. DART)
• Website analytics software (e.g. Adobe SiteCatalyst, Google Analytics)
• Data visualization skills desirable, e.g. Tableau, Omniscope
• Experience in a cross-functional team environment. Agency experience a big plus
MediaVest is an Equal Opportunity Employer that offers competitive salary, comprehensive benefits