Marketing Technologist

Job description

Description

P&G is the largest consumer packaged goods company in the world. We have operations in over 75countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This bringsmany advantages, including the opportunity for our employees to enjoy a diverse and rewardinglifelong career filled with new and exciting challenges.

We believe great ideas emerge from the creative connections that happen between our talentedemployees, and we encourage diverse, multi-functional teams to work together to generate new ideasto address challenges we face.

The Opportunity

Are you a technologically savvy professional with a deep understanding of digital and CRMmarketing? Do you also have the strategic mindset to play a key leadership role helping deliver theUSA brand-building transformation from wasteful mass marketing to precision one to-one brand-building on a mass scale fueled by data and digital technology? If so, Marketing Technology may befor you!

We are looking for a Marketing Technologist who possesses strong technical skills. These skillswill be applied to our digital loyalty program to enable P&G to successfully execute CRM, & Searchand Media performance marketing programs. You would be an essential enabler located at theintersection of marketing, data, and analytics. Technical expertise and strategic attitude are thekey to success. You will help organizations with the tools of modern marketing needed to engagetoday’s digitally savvy. You are the change agent working within IT and across the company todeliver the vision!

Asa Marketing Technologist you will

·  Deliver real time insights and business transformation opportunities that improve our key measures,inform new business models and optimize digital operations.
·  Deliver consumer-centric data strategy, ensuring the right set of technological and architecturalchoices leading to data integration, activation/execution, sufficiency and enrichment.
·  Lead technical projects including platform and functionality expansion.
·  Manage website connections and data pipeline.
·  Lead hands on execution of program email, sweepstakes and coupons while working with marketing agency to test/measure marketing activities.
·  Partner with architects, service teams and development partners to communicate business needs,align plans, tackle problems, and deliver results.
·  Develop and maintain KPI Dashboard while providing technical expertise to Brand Manager/Associate Brand Director.

The ideal candidate will

·  Be experienced across a variety of key marketing IT areas which include Consumer Relationship,Marketing (CRM), Search (SEM, SEO, Analytics), Web/Mobile Digital Presence & Traffic Generation,Digital Media & Programmatic Media Buying, Social Insights and Analytics, and Content Management.
·  Be an expert at data management and analytics with extensive use of various tools and applicationsthat allow you to access, prioritize, manipulate, and mine data as well as display and communicateinsights.
·  Have a good foundational understanding of consumer privacy and Cyber Security.
·  Be a fast learner with great verbal and written communication skills and can work collaborativelyacross functions.
·  Be focused in your execution and comfortable leading digital thinking across organizations and brands.
·  Break down silos and build a single unifying view that puts end-consumers center of our programs toengage them seamlessly across all touch points.
·  Have experience with CRM and leverage data to deliver precision marketing to optimize consumerengagement and LTV.
Qualifications

Required

·  A BS or MS/MBA in Business/Management Information Systems, Computer/Systems/Industrial Engineering,Computer Science, Business Analytics, Data Science, Operations Research or Statistics.
·  3-5 years marketing technology experience related to platform implementation, applicationownership, and CRM marketing.
·  3-5 years of experience with data management and analytics related to deriving insights andtransformation opportunities (ex.: score carding).
·  3-5 years of technical experience executing email programs, utilizing retention science,segmentation, data flow validation, and tagging.
·  Demonstrated project management skills related to partnering with cross functional business areas,managing multiple projects end to end, managing 3rd party vendors, and identifying businessproblems and driving solutions.

Preferred

·  Experience working on web development, first party data collection programs and developing abusiness plan or idea.
·  Exposure to rewards programs, Google Analytics, Google Data Studio, and Google Ads.
·  Exposure to analytics tools such as KNIME, Python, Power BI, Microsoft Excel, and Tableau.
·  Ability to disseminate complex technical problems to business owners in plain language.
·  Availability to work outside of typical business hours (ex.: during the evenings and weekends asrequired, sometimes with little advanced notice).


The Value of a P&G Career

·  Ongoing coaching and career development – you will work with passionate people and have access to best in class training through our P&G Leadership Academy as well as day-to-day mentoring from yourmanager.
·  We provide a market-competitive salary benchmarked against the finest companies, so you'll be ableto spend your generous vacation time doing more of the things you love with the people you love.
·  We offer a suite of benefits, including but not limited to: flexible working arrangements, generouspaid vacation increasing with service, generous parental leave policies, group life insurance,health insurance, and dedicated support to help you find the right child care or elder care.
·  Additional perks include discounted P&G products from our company shops and a discount platformoffering you unbeatable savings on everything from groceries to exotic holidays.
·  What's more, your financial package might include things like interest-free loans, a tax-advantageous share purchase plan, a contributory pension plan, and financial education andadvisement on topics including purchasing real estate and generating wealth.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.

Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not sponsor candidates for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

Job locations:
Cincinnati, Ohio, United States Job Type: Full-time Req No: IT 00002377