Digital & Communication Executive
Shanghai, CHINA
Job description
Who we are ?
Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.
Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, Pierre Fabre Oral Care.
Established in the Occitanie region since its creation, and manufacturing over 95% of its products in France, the Group employs some 10,000 people worldwide. Its products are distributed in about 130 countries. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan.
In 2019, Ecocert Environment assessed the Group’s corporate social and environmental responsibility approach in accordance with the ISO 26000 sustainable development standard and awarded it the “Excellence” level.
Pierre Fabre is recognized as one of the "World's Best Employers 2021" by Forbes. Our group is ranked in the Top 3 in the cosmetics industry and in the Top 10 in the pharmaceutical industry worldwide.
Your mission
· Social seeding planning and execution: develop social seeding plan aligned with brand objectives and execute in time; guarantee on-brand KOL/KOC collaboration and high-quality content delivery; manage social media budgets, monitor campaign performance, and optimize strategies to maximize efficiency.
· Performance analysis and optimization: monitor and analyze campaign key performance indicators across channels on a regular basis, providing insightful outputs; evaluate touchpoints effectiveness and translate insights into action plans to continuously enhance campaign effectiveness and business impact.
· Brand social account management: develop brand social content calendar; create on trend contents; manage community interactions.
· Market and competitor study: closely monitor market trend and competitor marketing activities and summarize to insights.
· Other marketing campaign supporting and assistance.
Who you are ?
We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.