Content & Media Manager

Job description

Who we are ?

A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics  company, operating within oncology and skincare.  

Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation.

Your mission

Roles & Responsibilities

Digital Strategy:

·  Collaborate with the Brand Team to define and agree on digital brand strategy for consistent online messaging.
·  Ensure brand cohesion across all digital touchpoints eg. Paid media campaigns, trade PDPs, brand website, CRM etc.
·  Work with Digital & Media Manager and Global teams to deliver best-in-class content & media; develop and implement comprehensive digital marketing strategies; update global dashboards.
·  Finger on the pulse of beauty, digital & media trends; staying up-to-date and attending industry events where possible.
·  Build brand advocacy: Contribute to developing a network of long-term brand relationships.

Digital Content:

·  Own the digital content strategy (including content calendar) and ensure alignment with overall brand plans in collaboration with the Brand Team and DMM.
·  Lead and main POC for content agency. Accountable for 100% accurate & timely briefs, content feedback and approval, and alignment with brand strategy and company priorities.
·  Ensure sufficient content is created in line with media plan, and all content is fit-for-platform, legally compliant, brand approved and delivered on time to media agency.
·  Ownership and upkeep of paid media content calendar.
·  Ownership of content performance. Ensure content is analysed, evaluated and optimised in line with learnings to drive improvement. Developing creative testing as needed. Prepare regular reports on campaign/creative performance.
·  Responsible for day-to-day budget management and PO’s for content agency.

Paid Media

·  Full comprehension of digital media plans & post-campaign analysis reports in conjunction with Digital & Media Manager
·  Understanding of all paid media channels (beyond social & digital), upskilling with agencies and media owner partners
·  Work with agency to understand what content sufficiency is; at different budget levels,  platforms and lengths of campaigns.
·  Evaluate success of content/ creative within each campaign, including influencer content; setting up creative testing as needed.
·  Responsible for day-to-day budget management & PO’s for media agency

Retail Media

·  Support retail and e-retail partners with marketing and content plans to enhance brand awareness and sales targets.
·  Develop retail media understanding and capabilities – particularly role of Criteo.
·  Part of THG core group. Work with KAM on Criteo analysis, optimisation, and evaluation.
·  Partner with Digital & Media Manager and Amazon KAM to launch Amazon 1P and run amazon media campaigns and ensuring all content is Amazon optimised / ready.

Brand Website Management:

·  Manage the brand websites, ensuring regular updates for optimal brand representation, adherence to brand guidelines, and respect for copyright restrictions.
·  Liaise with the Global Digital team in France for content and website changes.
·  Contribute to website optimization in accordance with the latest SEO guidelines.
·  Analyse & measure website performance, reporting on key metrics eg. Traffic, engagement, bounce rate

Customer Relationship Management (CRM):

·  Co-own and develop Avene UK CRM strategy, and test & learn plan, with Digital & Media Manager to achieve CRM objectives
·  Own the development of the CRM content calendar
·  Recruit, maintain and enrich customer database for quality connections and data
·  Implement and deliver effective strategy; identify clear learnings and optimisations for ongoing CRM development
·  Work with Digital & Media Manager to activate CRM data in paid media

Collaboration with Wider teams

·  Trade Team. Point person to help with digital POS needs (QR codes, UTMs & analysis).
·  Collaborate with community manager to monitor and analyse paid media sentiment; report findings back to wider team & implement learnings into future content
·  Collaborate with community manager for EGC/ videos as needed
·  Support influencer manager with influencer strategy implementation: Under guidance, assist in executing a consistent strategy to boost brand awareness.

Who you are ?

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.