Head of Digital Marketing UK&I - Philips UK - Guildford

Job description

Your challenge

Philips Healthcare is focused on improving people’s lives through meaningful innovation. Our aim is to improve the lives of 3 billion people a year by 2025. We now have an opportunity for a Head of Digital Marketing who can contribute to our mission.

As the Head of Digital Marketing your responsibilities include but are not limited to:

- Lead digital capability building & define and translate Philips’ digital strategy to local market
- Manage and organize content and communities at local level (across Sector Markets)
- Lead local online brand reputation monitoring and execute digital deployment of brand experience and activate local digital comms & campaigns (in collaboration with Sector Markets) & via digital engagement framework

Your team

Working at Philips means driving your career in an organisation with an incredible diversity of nationalities, skills, backgrounds, functions and challenges. We have opportunities for graduates as well as experienced professionals in everything from applied research to marketing and sales in over 100 countries. We’re a fascinating company to be part of, with a strong emphasis on cultural awareness, mutual understanding and out-of-the-box thinking.

The Head of Digital Marketing sits within the Healthcare business, Royal Philips.

The Head of Digital Marketing reports in to the Head of Brand, Communication & Digital.

This position will be based from our Guildford office. We operate an agile working environment in this office.

Our offer
We welcome you to a challenging, innovative environment with great opportunities for you to explore. Our benefits are very competitive and designed around your preferences:

• A competitive base salary plus a performance related bonus.

• Access to private healthcare insurance

• Holiday allowance of 25 days a year from the start (plus bank holidays)

• Learning and Development opportunities through our Philips University

• Family friendly policies which offer enhanced maternity and paternity schemes

• The Philips Employee Shop allows employees to buy Philips products at discounted prices

• Subsidised Café promoting healthy eating and wellbeing at the Guildford and Avent sites

• Holistic therapies - subsidised Clinical and Sports trained massage therapist on site in Guildford every Tuesday with a free taster session for new starters

• ‘Live Well’ Program of Events – monthly activities that promote health and wellbeing, look out for on-site communications.

• Social Events - a dedicated Sports & Social committee with members in Guildford and Cambridge, promoting a host of social events throughout the year including the famous Family Sports Day at Surrey Sports Park.

• Employee Assistance Program – ‘Be Supported’ our EAP is available for all Philips employees and their families.

We are looking for

Define local digital marketing strategy, by translating global global/sector strategy into a competitive local organisational blueprint and action plan

Build digital marketing capabilities and awareness in order to expand our digital marketing expertise

Lead cross-functional teams in four key improvement areas: Social, Search, Content Development and Digital Analytics

Look for efficiencies across core Digital Marketing capabilities, including social media, SEO and advertising, ensuring high levels of ROI

Deliver an excellent brand experience by improving the quality level of the local integrated online presence and ensure a consistent approach to country websites, campaigns, online sales and external online activities

Plan and activate local online master brand communications and campaigns

Connect with the global sector and business digital and e-commerce team to build and deploy local-e-commerce capabilities

Oversee online activities and communicate to local country management, Global Marketing & Communications, and Sectors. You are the central point of contact between global and local stakeholders on all things Digital Marketing

Implement a consistent approach to digital analytics and track critical online performance trackers, taking action in order to meet market targets for performance improvement.

Coordinate a local network of digital marketing professionals in an effective local Digital Marketing Steering Committee, who ensure excellence and efficiency in ou