Digital Analytics & Optimisation Assistant (Web Analyst)

Job description

Description:

Digital Analytics and Optimisation Assistant (Web Analyst)

This is a fantastic opportunity to come and work for a company voted Number 9 in the Great Place to Work (Best Large Workplaces) awards 2017, and Number 13 in Europe! We have over 420 stores and over 260 Groom Rooms and are the UK's number one pet care retailer. Our business is fast-paced, innovative and fun and it's our people that make the difference.

We are recruiting for a Digital Analytics and Optimisation Assistant to work at our Support Office in Handforth, Cheshire. Reporting into the Digital Analytics and Optimisation Manager, you will be responsible for delivering insight for the ecommerce business and driving continual improvements and optimisation across the website.

The Ideal Candidate

You will have an interest in pursuing a career in digital analytics and optimisation, and have a curiosity to understand people, trends and changes in customer behaviour. You will be numerate, with strong analytical and IT skills with a proactive approach to work and learning.

You'll need to be passionate about online shopping to help deliver the best shopping experience for our customers and support the optimisation roadmap through data driven insight.

Your primary sources of data will be Coremetrics, Google Analytics, SearchMetrics, and Hitwise.

Key responsibilities;

• Weekly and period reporting using online digital analytics tools to support the ecommerce team and wider business.
• Ad-hoc analysis on customer behaviour and segmentation.
• Identify areas of potential performance improvement and growth.
• Deliver stand-alone presentations giving insight in to commercial challenges, presenting results and recommendations to a senior audience.
• Ensure audience insight is shared with others in the wider department as appropriate.
• Report on competitor and consumer intelligence.
• Reporting on digital marketing performance and ROI.
• Identify areas of improvement for the A/B testing process and work with 3rd party optimisation partners on test plans and analysis.
• Assist in the smooth operation and continued development of projects, reports and systems within the ecommerce team.
• Working closely with 3rd party suppliers to improve search and navigation across the site.
• Use digital insight to implement product recommendations.
• Review and action from customer product reviews.
• Implementing continuous improvements and website optimisation with a view to;
o Increasing conversion rate
o Driving incremental sales through product recommendations
o Improving the customer experience through optimised search, navigation and site taxonomy

Skills / experience required;

• Advanced knowledge of Web Analytics tools essential, primarily Coremetrics, Google Analytics, Searchmetrics and Hitwise although full training will be provided on new tools.
• Expert knowledge of Microsoft Office, specifically Excel, Access and PowerPoint essential.
• Experience in a digital analytics environment, spanning Implementation, Optimisation (A/B and Multivariate Testing), Reporting, Insight and Presentation.
• Highly organised and confident to work in a fast paced environment.
• Strong reporting and communication skills (written and verbal).

The Benefits;
• Salary – up to £28K per annum dependent upon experience.
• 28 days paid annual leave (including bank holidays), rising to 33 days after 2 years service.
• Birthday Leave - 1 day extra leave to celebrate your Birthday!
• The option to buy extra holidays
• An extra days holiday when you become a new pet parent (Dog/Cat/Horse)
• Pension Scheme
• Colleague Discount- 20% discount for you (plus one family member). This can be used in Pets at Home Stores, Groom Rooms, Companion Care Veterinary Services, and Pet Plan Insurance!
• “Treats” benefits- an online range of offers and discounts which are available exclusively to Pets at Home Colleagues
• Life assurance
• Contributory Private Health Care
• Charity Leave- You are entitled to have one paid day's leave each year to work for your favourite animal related charity.
• Celebrating Special Celebrations? You'll get 1 extra week off and a gift to celebrate your wedding or civil partnership, and a gift from us if you are expecting or adopting a baby!
• Free Car Parking
• Free Gym
• Values Awards
• Colleague of the Month Awards
• Childcare Vouchers
• Cycle to Work Scheme