Market Strategy and Intelligence Analyst

Job description

Market Strategy and Intelligence Analyst

London based

Permanent role

Pernod Ricard Global Travel Retail
Pernod Ricard is the world's n°2 in wines and spirits with consolidated Sales of €8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier-Jouët champagnes, as well Jacob's Creek, Brancott Estate, Campo Viejo and Kenwood wines.

Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard's strategy and ambition are based on three key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Pernod Ricard first gained presence in Travel Retail in the early 1980's and today Pernod Ricard Global Travel Retail is leading the value creation within the channel, whilst engaging with its travellers through multiple points of their ‘Travel Trail' journey and strong customer partnerships. Global Travel Retail is Pernod Ricard's 2nd largest market in terms of profit and a strategic focus for the business.

The role
As the Market Strategy and Intelligence Analyst, you will be responsible for consolidating, analysing and presenting priority data for the channel; which includes Global Travel Retail (GTR) environment trend, market trends (volume/value), competitor activity, passenger numbers. You will also be required to provide support to the central Marketing team and other stakeholders across GTR, such as Finance and the Commercial teams.

Other key responsibilities include:
• Strategy & Analysis
o Independently produce accurate intelligence reports leveraging business, and market intelligence and insight
o Run business analytics on internal and external data for and provide support on development of brand / company strategy;
o Manage passenger traffic analysis and reporting on an on-going basis
o Be responsible for management of data sources, running accuracy checks and archiving
• Competitive Intelligence
o Manage competitor tracking including monthly internal coordination and using information to build profiles and track competitor activities;
o Produce the monthly marketing reporting and newsletter building (including basic write up of key events);
• Market Intelligence
o Scan, track and collect information that may impact GTR in the travel retail environment (including but not limited to key news on travel competitors, airlines, airports, passengers/key nationalities and from key domestic markets);
• Operational Excellence
o Support delivery of the GTR business review and planning process in line with Group Pernod Ricard (GPR) guidelines together with wider GTR team.

Experience required
• You will have a strong background in market research or business intelligence
• Experience in commercially focused business intelligence role with a proven track record in the FMCG / Drinks industry is ideal
• International experience with exposure to multiple markets an advantage
• Strong commercial acumen and business awareness essential
• You will need to be capable of taking a cross-functional, holistic view of the business.

Additional skills needed
• Ability to collate large amounts of data and interrogate to support business and brand strategy decision making;
• Strong project management, planning & organisation skills,
• Proficiency in excel and PowerPoint
• Excellent relationship building and communication & influencing skills
• Fundamental knowledge of brand marketing

Person Specification
• Results Oriented: A highly motivated individual with high performance standards and a strong drive for results.
• Able to deals with complexity comfortably with clarity of thinking
• A collaborative team player with ability to build relationships across all functions and levels

Why us?
Pernod Ricard really is the place to work for reward, recognition, enjoyment, excitement, motivation and a challenge! We offer highly competitive total compensation and benefit packages to attract, motivate and retain high-quality talent.

Our offering is designed to promote a high-performance culture that enables Pernod Ricard to achieve its vision of leadership within premium spirits and wines.