Brand Ambassador - Absolut Vodka

Job description

Job Details

Title: Brand Ambassador

Department: On Trade Spirit Field Sales

Line Manager Title: Field Sales Manager

Office or Home Based: Home Based

About the Role

The UK market is a well-developed, competitive environment with a number of large competitors selling to very well developed trade segments. The On Trade consists of over 120,000 licensed premises supplied by a number of large national and many small regional wholesalers. Pernod Ricard UK manages the On Trade through 3 aligned business units - Field Sales, Managed Retail and Route To Market. Although the On Trade Channel in totality has been under pressure in recent years, the markets that Pernod Ricard operate in, Spirits and Champagne, have remained comparatively buoyant. Thus the channel is an important contributor to the profit of Pernod Ricard in the UK as well as playing a vital role in building the equity of our brands with consumers.

Key Purpose

To be the 'face' of your brand within the UK. To support the growth of your brand through driving trade and consumer advocacy, distribution and rate of sale by utilising key Ambassador tools of training, events, drinks development and PR.

Key Responsibilities

The role is highly proactive with the Ambassador expected to continually identify commercial opportunities, maintain a high internal and external presence, alongside constant interaction with brand and commercial teams as well as customers at the highest level.

Specifically:

- Identify commercial opportunities within the UK trade for your brand

- Develop and implement a plan to help grow advocacy, distribution and visibility for your brand across the UK with an On Trade focus

- Maximise opportunities through trade network to gain new listings and enhanced visibility for your brand

- Conduct tutored tastings to industry leading standards, achieving marketing and commercial objectives

- Be the 'face' of your brand in dealing with trade press / PR activity

- Host your brand consumer and trade events leaving participants feeling highly engaged with your brand

- Drive drink development for your brand across all sectors of the trade

- Deliver monthly report of all Ambassador activity within trade

- Monitor and feedback competitor activity

- Host and accompany your brand guests whilst in the UK

- All other duties as required

Key Relationships

- Daily contact with existing and potential customers to positively influence the commercial status of your brand

- Daily contact with sales colleagues to support the commercial development of your brand

- Regular contact with the PRUK and your Brand Company Marketing teams to update them on planned activities and discuss new opportunities and ideas

- Regular contact with trade / consumer press and other key influencers to enhance understanding and develop advocacy for your brand

About You

Essential

Qualifications

- Degree educated

Experience

- Experience working as a Bar Manager with prestige London On Trade environment

- Experience working as a Brand Ambassador within the wine or spirit sectors

- Expert mixology skills

- Expert knowledge of spirits category and manufacturing process

Preferred Background

- In depth knowledge of the On Trade environment

- Good network of On Trade contacts

Desirable

Qualifications

- WSET Advanced Level Diploma

Experience

- Working knowledge of wine category

- Fundamental understanding of professional selling and planning tools

- Previous training / education experience

Preferred Background

- Knowledge of the London On Trade

- Premium spirits competitor

- Bar tending experience

Applications close: 7th July 2016