VIE / INTERNATIONAL GRADUATE POSITION : BRAND AMBASSADOR MARTELL (SO...

Job description

Key responsibilities
- Martell Brand Ambassador will represent the brand in all touch points (internal Pernod Ricard teams, consumers, clients, press...) and support the launch of the brand in South Africa.
- Field based, conducting the Martell mentoring program, building relationships with key stakeholders, supporting implementation of promotional activity & events where relevant, supporting implementation of local MMPJ brand strategy where relevant.
- Office based, supporting local brand team and sales force in key activations for the brand.
Core Roles & Responsibilities
- Represent Martell as brand ambassador.
- Drive mentorship in the local market and build relationships with key local influencers (media, consumers, celebrities etc.).
Key Tasks
Brand Education
- Educate and motivate PR SA sales force ensuring comprehensive understanding of the category, brand’s specificities & key differentiating qualities
- In cooperation with sales force, mentor staff in key trade customers
- Conduct tastings / education for groups of target consumers, opinion leaders and press
Maison Martell Hosting
- Support the hosting of Maison Martell and ensure best in class experience
- Host trainings and tastings for key influencers
Business and Brand Development
- Build database and nurture business to consumer and business to business contacts building loyalty, advocacy and sales
- Support implementation of consumer and trade promotions in line with global guidelines and local marketing teams
- Develop relationships, liaise and influence key media, industry, distributor, trade and other organizations that can play an instrumental role in building brand reputation and advocacy of our brands
- Explore opportunities to drive mentorship amongst the high net worth individuals and their social set
Expansion of the Business in SSA
- Support development of the brand in SSA (Kenya, Mozambique, DRC,…) by developing simple activation assets
- Organize events and tastings in SSA countries to drive sales and awareness for the brand
- Mentor key customers and influencers
- Increase share of mind for Martell amongst PR SSA affiliates & key brand stakeholders to make Martell a priority brand
Reporting to Affiliate and Brand Owner
- Report Martell and competitors monthly activities with recommendation
- Be the eye and the ear of the market by analyzing trade/consumer insights
- Follow Price analysis and sales performance within a defined competitive set
Live the Pernod Ricard Values
- commitment, integrity, entrepreneurship, conviviality
Key Performance Indicators
Note: specific objectives and deliverables will be agreed upon with Regional Director in MMPJ and local manager at the beginning of the mission
Added Value for both Market company and Brand Owner
- Mentoring
- Support to Business Development
- Monthly Reporting
- Social Networking
- Field occupancy
Personal Competencies
Essential Knowledge
- Graduated of a 5 years Business School / Master
- Wines & spirits enthusiast and connoisseur
- Marketing profile with commercial sensitivity
Skills
- English: fluent
- Local business language : operational
- Ability to work in a luxury environment
- Down to earth and self-controlled
- Extremely outgoing, sociable personality
- Excellent presenter with controlled communication
- Positive ‘can do’ attitude, flexible, engaged
- Ability to show initiative, creativity and entrepreneurial skills
- Reliable & Hard working
- Ability to adapt to different audiences (from sales force to High-end consumers)
- Integrity and ethics (responsible alcohol consumption and behavior)
Desirable Skills
- Experience in Brand/Trade Marketing
- Good numeracy
- Good report writing
- Experience / interest in travel
- Local language