Product Marketing Manager, Data and Analytics

Job description

Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market.

As a product analyst you will participate in every stage of the product life cycle to ensure product meets the needs of users. Drive the implementation of programs in support of the marketing strategy, business plans, and forecasts for assigned product lines. Maintains current status of customer specifications for existing and future products. Identify, evaluate, and recommend marketing opportunities in support of product line objectives. Drive product functionality delivering high quality product documentation. Lead products through scheduled release assisting others to manage commitments and resources. Measure and report progress and review deliverables.

Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. Demonstrated product/project management experience. Ability to work with Executives. Strong interpersonal skills. Excellent written and verbal communication. Demonstrated product/project management experience. Creative, energetic, and enthusiastic. Team player. Experience using or implementing Oracle, SAP, or Peoplesoft applications. Basic HTML and web technology skills a plus. 8 years technology/industry experience and BA/BS/MBA degree.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Desired profile

Qualifications :

Product Marketing Manager – Data and Analytics

Working closely with Product Managers, Marketing, Services, Sales, and Channels, this Product Marketing role is tasked with planning and executing highly effective go-to-market and in-market strategies for Data and Analytics . This requires the ability to synthesize the customer & market needs, the changing competitive landscape and CX differentiators to ensure revenue and market penetration targets are met. Highly motivated and attention to detail, the ability to grasp and translate technical capabilities into customer value is crucial. Ability to enable sales to be effective in selling these solutions as part of our complete Customer Experience Suite is critical.

RESPONSIBILITIES

• Messaging - Develop product positioning and messaging that differentiates Oracle Infinity in the market

• Market intelligence – be the expert on our target markets and buyer persona's - how they buy, why they buy, and how they are measured. Understand digital marketing and what motivates a marketing and optimization leaders to buy

• Competitive Intelligence - Be the expert on your competition and how to crush them - help gather/disseminate competitive information, translate it into meaningful nuggets. Work with Oracle's Competitive Intelligence team to ensure competitive intel is up to date and available to the sales field

• Sales enablement – communicate the value proposition of the products to the sales team in an effective way and develop the sales tools needed to support the selling process

• Marketing enablement – Be the product and market expert, providing direction and support to all marketing functions, such as Digital Marketing Strategy, Demand Generation, PR, Communications, Web

• Content – Support the high demand for content related to product value, customer webcasts, speaking events, and communications programs, both internal and external.

Experience/Skills

·  2-5 years experience using, marketing or selling solutions in the Digital Marketing and/or Analytics industry
·  Technical understanding of data and analytics and how they apply to digital marketing
·  Product marketing in software/SaaS/Cloud a plus
·  Experience in planning and executing winning go-to-market strategies
·  Strong interpersonal skills.
·  Excellent written and verbal communication.
·  Creative, energetic, and enthusiastic.
·  Team player.
·  BA/BS/MBA degree.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Oracle supports workforce diversity and is an equal employment opportunity employer.