Digital Marketing Specialist 2

Job description

Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.

Provides support to digital marketing activities that optimize the online user experience, increase marketing effectiveness. Assists on creation of online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Assist in translating ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertizing and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies basic application of statistics-based market intelligence to business issues. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles.

Job duties are standard with some variation. Completes own role largely independently within defined policies and procedures. 2+ years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.

Desired profile

Qualifications :

As a member of the marketing organization, research and analyze the markets and competition to identify business opportunities for Oracle, the world*s largest enterprise software company. As a key contributor to the worldwide marketing team, your research will help to drive delivery of Oracle*s message to the marketplace, contributing to effectiveness and business results.

Preferred Qualifications:

- Graduate from premier institution

- 3+ years of professional related experience in Software Quality Assurance

- Strong understanding on QA Process and agile methodologies

- Strong in requirement analysis, test design/execution and reporting

- Ability to thrive in a highly-productive, fast paced, customer-oriented environment

- Exposure Functionality testing

- Prior experience working with software testing is an added plus

- Good Knowledge on the marketing tools like GCM Seibel, Certain, Eloqua

Detailed Description and Job Requirements:

As a member of the Marketing Quality Assurance team, you will

- Understand the Campaign requirement, analysis and verification of the SQL scripts, the execute SQL scripts, List and Segment testing

- Perform Walkthroughs, technical reviews and inspections

- Review of web marketing assets/deliverables build which will be used in association of the Canvas, evaluate the results and document the deviations from the expected results

- Responsible for developing, applying and maintaining quality standards for company products with adherence to both internal and external standards.

- Develops and executes software test plans. Analyzes and writes test standards and procedures.

- Maintains documentation of test results. Analyzes test results and recommends corrective actions.