Social media Strategist & Coordinator

Job description

As a social media coordinator you will be responsible for promoting ONE-MENU through social media platforms. You will be using your great communication skills and creative writing abilities to engage with the audience and manage the company’s online presence. You will also be using your good organizational skills and knowledge of social media tools to get your message across.
Work activities
On a day-to-day basis you will typically:
o Compose creative content: writing blogs, articles and posts that are relevant and will appeal to social media users
o Update social media platforms on a regular basis (Facebook, Twitter, Instagram, Pinterest, LinkedIn)
o Respond to social media posts and develop discussions
o Develop strategies to increase ‘followers’ and ‘likes’ on platforms
o Use social media tools like Hootsuite, TweetDeck or Buffer to manage multiple platforms
o Check the internet for company mentions
o Search for posts, news and articles that will interest site visitors
o Analyze audience behavior and feedback
o Oversee competitors
o Take part in conferences and group chats that are relevant to our industry
o Educate personnel on the use of social media and promote it within the company
o Gather information on visitors and how they find our site, using web-tracking tools like Google Analytics, Social Report or Bitly.
o Use this data to increase traffic and improve user experience
o Report key findings to management

Desired profile

Qualification
Background in two or more of the following subjects:
 Advertising
 Media and communications
 Digital marketing
 Journalism
 Public relations
 Business management.
Entry requirements
 IT mastery
 Excellent project management and communication skills
 Organization and time management skills
 Analytical approach to data
 Excellent writing skills
 Clear understanding of social media
 Knowledge of SEO methods
 Enjoy working in a team and have a sociable personality
 Interest in digital marketing and social media trends
 Passion for food industry