Sr Brand Manager -Systane- Fort Worth, Texas

Job description

Job Description

Job Requirements:

•Leads strategy and execution for Systane dry eye brand and projects, ensuring delivery against sales and market share targets.

•Lead annual planning process for Systane brand, projects and cross-brand strategy.

•Lead short-medium term (1-3yrs) brand strategy development and alignment, working with Global marketing, professional affairs, channel pricing, customer marketing, marketing science and sales functions.

•Execute against tactical plan for ECP and Patient targets.

•Ensure brand market share and sales targets are met.

•Lead brand media, advertising and marketing program development and execution.

•Continually monitor and optimize brand programs to ensure effectiveness.

•Development and execution of channel plans, consumer plans and professional plans.

•Lead insight development of business, category and competitive trends to develop business strategies and tactics.

•Proactively make recommendations to modify annual plan to address gaps and ensure brand objectives are met.

•Oversee development of technical/clinical messaging and tools for sales team (sales aids, trade ads, supplements, MOAs).

•Development of patient facing tools.

•Lead local product launch execution.

•Lead, develop and help train operational direct report(s).

Alcon is an Equal Opportunity Employer and participates in E-Verify. As part of the Novartis Group of Companies, Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to and let us know the nature of your request and your contact information

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EEO Statement

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Desired profile

Minimum requirements

•Minimum Education Required: BBA
•Preferred Education Level: MBA English
•Minimum of 2 years experience in brand marketing
•Preferred Level of Experience: 3-4 years of brand management experience
•Medical device experience preferred
•Minimum of 1 year consumer advertising and media experience
•Minimum of 2 years of marketing analytics experience