Financial Products Marketing Analyst

Job description

Position Title

Financial Products Marketing Analyst

Function

Marketing

Site / Location of Position

US - Franklin, TN

Legal Entity

Nissan Motor Acceptance Corp. (NMAC)

Posting Description

We're currently looking for a Financial Products Marketing Analyst to join our team at NMAC in Franklin, Tennessee.

Job Summary

·  Supports the consumer communication function for NMAC/IFS Financial Products during development, implementation and life span of programs.
·  Assists with launch of co-branded credit card initiative and track performance metrics post-launch.
·  Provides analysis and data research supporting CMM teams, helping them understand Sales Finance performance and impact to respective models.
·  Provides assistance to regional Sales Finance teams for marketing, communication and analytical needs.
Job Functions

·  Supports the NMAC/IFS piece on joint-marketing programs during development, implementation, and life of program.
·  Responsible for keeping field and Dallas Operations informed of mail/email schedule and program results.
·  Manages marketing areas of the monthly billing statement and NMAC/IFS portals.
·  Coordinates advertising to align with NNA programs and initiatives to drive incremental sales growth.
·  Responsible for managing an advertising calendar, inputting advertising criteria into a content management system and reviewing proofs for accuracy.
·  Messages vary by brand, product (retail or lease), and other factors and can change every 2-4 weeks.
·  Assist with the co-branded credit card efforts during life of program. Coordinates NMAC/IFS data system enhancements for dealership lead generation systems (Prospect Report and Opportunity Manager).
·  Assists in the full integration with Nissan's CMM teams, representing NMAC captive finance.
·  Integration includes collaboration on targeted marketing programs, as well as monthly and quarterly NMAC performance reviews which support important performance meetings (PRM, OR-US, etc.).
·  Provides analytics and data proving insights into Sales Finance and competitive assessments.
·  Produces various reports measuring performance versus objective and performance versus prior month/year.
·  Reports used by field and regions.
·  Coordinates the implementation of new financial programs and products with appropriate operational departments, vendors, and the division.
·  Develops timelines and procedures, obtains legal and internal department approvals, and creates dealer communication materials and training materials for field staff.
·  Creates brand-compliant content for several websites (nissanusa, infinitiusa, nissanfinance, and infinitifinance).
Minimum Qualifications

Job Knowledge and Skill:

·  Automotive finance knowledge preferred. Possess a basic understanding of marketing principals, concepts, practices, and a general knowledge of industry practices and the role of incentives.
·  Ability to work in a fast-paced environment and juggle multiple priorities.
·  Excellent written, oral and interpersonal communication skills.
Experience:

·  Five or more years of managing programs, projects, vendors, budgets, or communications (marketing, dealer, or customer).
·  Experience supporting sales/field staff or captive finance operations a plus.
·  Experience writing, editing, proofing, creating, designing, and publishing required.
Education:

·  Bachelor's degree in a related discipline.
Computer Skills:

·  Proficiency with Microsoft Office products (Word, Excel, Access, PowerPoint, Outlook).
·  Ability to quickly learn other PC applications, web-based applications, or mainframe applications.
·  Photoshop and HTML skills a plus.