Converse Global Web Analytics Manager

Job description

Converse is setting a bold strategic vision to lead with digital to connect the marketplace by positioning converse.com as the first and best source for authentic Converse products and experiences. As a key player of the Global Digital Analytics team, the Sr Web Analyst will be obsessing the consumer journey, tracking shifts in consumer behavior and elevating actionable insights to key partners globally in pursuit of our aggressive annual goals.

You are a story teller, you enjoy communicating, explaining and educating. You are passionate about turning large volumes of data into simple business insights. You are result oriented and you play well with others. You know that the hardest thing on earth is taking something that is complex and making it simple.

Responsibilities:

· Leverage web data and analysis to create ongoing recommendations for improving the user experience, increasing conversion, optimizing marketing channels and informing key merchandising decisions.
· Investigate changes to business trends and share learnings of what happened on converse.com with actionable insights and storytelling.
· Support key global initiatives from ideation to hindsight.
· Focus on the highest impact opportunities and help keep the organization's efforts focused on the activities that drive the largest measurable ROI.
· Focus on the “why” and “so what” of the performance through the combination of deep dive analysis and the utilization of experience optimization tools.

Desired profile

Qualifications :

We are looking for:
·  Bachelor's degree in Statistics, Business, Finance, Economics, Marketing, or a related field. Computer science a significant plus.
·  Minimum 3 years of work experience in digital measurement & optimization (extensive Omniture expertise required).
·  Passion for analysis, insights and storytelling with ability to use data to influence decision making.
·  Strong proficiency in a variety of Omniture modules required (i.e., Site Catalyst, Report Builder, Discover).
·  Passion for the online marketing space with a solid understanding of interactive marketing channels (search, online media, website development, etc.) & vehicle-level attribution.