Research Analyst

Job description

Date: Aug 21, 2018

Location: San Francisco, CA, US

Company: Nielsen

Research Analyst - 23816

Analytics - USA San Francisco, California

We are looking to bring a new Research Analyst into the Media Resonance team (part of the Media Analytics business) to execute custom resonance surveys measuring ad effectiveness on social media platforms (including Facebook, Twitter, Snapchat, Spotify, and LinkedIn). The Research Analyst will be part of a fast-paced team responsible for dealing directly with platform partners and their advertisers on a daily basis to understand an advertiser's campaign, advise on survey setup, and provide analysis on the campaign's performance, all while maintaining a high level of quality assurance throughout each step of the process. Additionally, the analyst will have the opportunity to assist in developing and performing deep-dive custom analyses under the guidance of research leads.

Responsibilities:

·  Create detailed research analyses focused on the effectiveness of advertising on social media platforms using established test vs control methodology
·  Decide on the correct analytic approach(es) to measure campaigns and evaluate question selection/wording
·  Work directly with social media partners and advertisers to interpret results of analytics, often presenting results directly to advertisers and platform partners
·  Perform strong quality assurance checks on poll grammar and tone, data collection during survey flight, and finalized reports
·  Investigate / raise questions when issues are discovered and proactively work to help find the root cause and resolve them
·  Work as part of a team to create research solutions for new product developments on social media platforms
·  Design and implement custom surveys and analyze and interpret findings, as necessary.

Qualifications:

·  Bachelor's degree in Marketing or related field
·  1-2 years experience in Marketing or Media research preferred
·  Knowledge of marketing and advertising a plus, ideally of online ad sales ad unit types and online ad buying/selling ecosystem
·  Strong Project Management skills a must
·  Strong interpersonal skills required
·  Knowledge of SPSS, VBA, and R scripting language a strong plus
·  Very strong quantitative, data tabulation, analytic thinking and data mining skills
·  Excellent skills with Microsoft Office suite of products (especially Excel, PowerPoint)
·  Knowledge of relational databases a plus
·  Strong written communication skills
·  Ability to deliver under deadlines
·  Effective organizational skills and ability to multi-task
·  Close attention to detail
·  Eager to learn and develop skills

About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world's population. For more information, visit www.nielsen.com

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.