Marketing Executive - Airline Industry - New Frontiers Recruitment - London

Job description

Marketing Executive - Airlines

West London

To £31,000 + Benefits

My client is a leading international airline seeking an experienced Marketing Executive.

Previous travel industry experience is essential. Please do not apply if you do not have this as my client will not consider you.

The Marketing Assistant will assist the Sales & Marketing Manager to execute the UK annual marketing plan and deliver appropriate local marketing activity within agreed budget as well as maximising exposure and presence of the company and its brands to the UK consumer and travel trade.

Marketing Executive Duties and Responsibilities

Assist in creating and implementing an integrated marketing plan and work to agreed budget to deliver tactical activity to support both local and corporate above and below the line global objectives
Develop appropriate local marketing techniques and ensure use of latest communications technology e.g. Email/online, social media CRS, CRM, direct mail
Manage internal / external campaign communication, i.e. newsletters, fares, product/service changes etc.
Create and manage segmented customer and trade databases and mailing lists
Manage and coordinate presence at Trade Shows, Exhibitions, and Promotional Events
Monitor Customer Satisfaction and agree any Market Research with HO
Measure performance of marketing activity against clear goals and target
Maximise local PR opportunities and collaborate with local PR company
Manage agency relationships

Marketing Executive experience and skills required:

Extensive previous marketing experience within the travel industry essential - no applicants without this.
Experience in planning and evaluating marketing campaigns
Resourceful, creative, flexible, energetic, proactive
High degree of fluency in spoken and written English
Strong IT/ e-Commerce literacy Word, PowerPoint, Excel, Desktop Publishing

Marketing Executive Salary and Benefits

Base salary to £31,000
24 days holiday
Pension
Travel Concessions