Digital Marketing Associate - Nestlé Purina (12 month contract)

Job description

POSITION: Digital Marketing Associate (1 year contract)

COMPANY: Nestlé Purina PetCare Canada
BUSINESS UNIT: PetCare
DEPARTMENT: Marketing
LOCATION: Mississauga, ON
REPORTS TO: Digital Marketing Manager

About Nestlé Purina PetCare Canada
We are a leader in the pet care industry, whose vision is to be the world’s most trusted Company in Enriching the Lives of Pets and the People Who Love Them . We are high performers who thrive among the best and offer a dynamic and collaborative work environment where you can contribute to challenging, satisfying and meaningful work. We are committed to building a team that is committed to pets and their owners. Your Pet, Our Passion®

Position Summary

The successful incumbent will be responsible for assisting in the day-to-day maintenance of Purina’s digital platforms and tools. This includes preparing, organizing and uploading changes to our websites and other tools to ensure that accurate information is available for consumers and internal teams. This individual will also assist in the development of search engine optimization (SEO) strategies across Purina’s websites, and help to compile and present comprehensive analytics reports for the brand marketing team.

Major Responsibilities

· Act as an internal champion for the accuracy of product information across Purina’s owned websites, and assist with ongoing site maintenance requests
· Liaise with brand teams to source the right content in order to meet brand content roadmap
· Follow documented processes for content updates via various Content Management Systems (WordPress & Drupal)
· Provide reoccurring and ad hoc research & analytics for marketing, and provide recommendations based on findings in the following areas:
· Website analytics through Google Analytics and other web-based tools
· Digital competitive monitoring
· Search engine optimization (SEO) emerging trends and optimizations
· Paid search industry trends & monitoring
· Pet care industry trends from a digital perspective
· Assist Digital Marketing Manager with development & implementation of search engine optimization (SEO) strategies across Purina’s owned websites
· Develop optimized meta data & content based on approved internal strategies
· Research and write affinity-based website article content that follows SEO-best practices
· Assist in the setup of SEO tool integrations, monitoring and reporting
· Update digital tools to display accurate information for:
· Ratings and reviews (syndication, product matching)
· Buy Now
· Store locator updates
· BrightEdge SEO
· Assist digital team in ad hoc special projects related to CRM, SEO, paid search, website analytics, media planning, social media, etc.
· Update status documents on project progress & clearly communicate progress to internal stakeholders

Qualifications

· Completion or currently enrolled in a College or University program with a focus in marketing/communications or data science & technology.
· Strong communication and professional writing skills.
· Experience with a Content Management System (such as WordPress and/or Drupal)
· Project management skills and ability to follow through to completion with excellence.
· Comfortable with data platforms & analysis, such as Google Analytics
· Experience or strong interest in writing website content that follows SEO-best practices
· Self-starter with high attention to detail and strong multi-tasking abilities
· Interest in search, websites, eCommerce, and digital media
· Proficient in Excel, Word and PowerPoint.

For further insight on our culture, values and principles, please visit http://www.purina.ca/ .