Business Intelligence (BI) CRM Manager

Job description

Business Intelligence (BI) CRM Manager


“I want the chance to stand out while being part of something outstanding”

Nestec & Nestlé SA, La Tour-de-Peilz, Switzerland
Undefined period of time contract, act. rate 100%
Deadline to apply: 14 August
Position start date 15 August

In this role, you will manage SPECIAL.T Consumer database and be able to use it strategically to deliver business value. Furthermore, you will be responsible for the CRM strategy from A to Z ensuring a performing CRM Lifecycle for New Members, Existing Members and Lapsters.

Key responsibilities

· Support Marketing team with pre and post analyses (data, files, analytics) of marketing activities
· Provide recommendations based on analytics to optimize future marketing activities based on sales and activation results
· Define, optimise and implement CRM programs willing to improve SPECIAL.T members satisfaction, value and drop rate (for example: Onboarding Program, Loyalty Program, Reactivation, etc.)
· Support internal teams with on their ad-hoc analyses linked to product launches, rankings, impact on the portofolio of the new products
· Based on analytical insights and communication campaigns results, define specific needs or weaknesses on identified member's profiles
· Establish and monitor regularly Key Performance Indicators (KPI's) describing the members behaviours as well as business performances.

Required Profile

· At least 3-5 years experience in datamining tools (IBM SPSS Modeler, Power BI, Tableau Software)
· At least 3-5 years experience in Direct Marketing or CRM experience or equivalent
· Experience in managing loyalty and CRM programs
· Proven competence in Project Management
· Fluent in English, other major European language would be an advantage
· Excellent knowledge of Advanced Excel (Pivot tables, Macros, etc.)

Show us that you demonstrate pragmatism and analytical skills. Furthermore, your ability to work with cross-functional teams is key element in this role. Your start-up & commercial spirit as well as your marketing & commercial mindset will set you apart from other candidates. If you have a highly collaborative mindset and you want to make a difference to our performance, please apply in English at: www.nestle.com/jobs .

The Nestlé Group is the world's largest food and beverage company with 89.8 billion Swiss Francs in sales in 2017. It is present in 189 countries around the world, has 413 factories and its 323,000 employees are committed to Nestlé's purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com .