Assistant Marketing Manager, CRM – Infant Nutrition

Job description

Good Food, Good Life is the very essence of Nestlé. This philosophy can be traced back to our beginnings. The Nestlé Company was founded in 1867 by Henri Nestlé, who developed the first milk-based baby formula. Today, over a century later, we are recognized as the world's largest Food and Beverage Company employing around 280,000 people and have factories or operations in almost every country in the world. We are the worldwide leader in early childhood nutrition, combining products, educational resources and services to encourage the early establishment of healthy eating habits from birth to preschool. Find out why, There is more to Life at Nestlé…

We offer you:
·  Great comprehensive benefits package including Health and Dental benefits that start on day one.
·  Excellent training and development programs as well as opportunities to grow within the company.
·  Comprehensive Total Rewards Package and Company Matched Retirement Plan.
In this unique and dynamic role, you will be responsible for implementing the CRM activity through the Nestle Baby Program in support of the CRM & Digital strategy in the Infant and Maternal Nutrition categories, as well as reporting against its performance and delivering changes to improve category presence.

Major Responsibilities:
·  Support the CRM Marketing Manager on marketing initiatives, promotions & program improvement and assist in quarterly business reviews and annual planning.
·  Run the day-to-day operation with the CRM program vendors (Fulfillment, deployment and data agencies).
·  Liaise with digital & CRM partners to ensure program KPIs are met and reported.
·  Leverage brand, consumer and marketplace data to recommend marketing objectives, strategies and activities for the 18 Month Brand Plan.
·  Responsible for managing the PFME budgets in Brand Planner and tracks and monitors spending.
·  Lead Pre-Post Marketing Investment Evaluations to assess the impact on the business and against KPIs.
·  Support Consumer Engagement Manager in delivering digital marketing projects.
·  Provide Fact-based analytical information (Coupons, Inventory, and program performance) and use KPIs to make recommendations for future enhancements to the program.
·  Act as first contact for the call center complaints and investigation related to the CRM program.
·  Work closely with the CRM Marketing Manager for escalation and for reducing complaints and consumers dissatisfaction..
·  Assist in general administration including setting meetings, preparation of marketing presentations.

Qualifications:
·  University degree in Business, Marketing and/or Digital marketing.
·  A minimum of 2 years of CRM & digital experience preferably in a CPG, or an Agency with a CRM client base.
·  Experience in Healthcare or Nutrition an asset.
·  Previous experience on a loyalty program (12-18 months), budget management & operation is highly recommended.
·  Strong analytical and Budget management skills.
·  Strong interest for Marketing activities & concepts.
·  Social Media savvy. Solid Internet & digital skills- technical and functional knowledge.
·  Demonstrated ability to lead/motivate others in a team environment
·  Demonstrated ability in project management and handling complexity/problem solving.
·  Computer literacy: MS Word, Excel, PowerPoint, Outlook and other MS applications.
·  Passion for the infant/toddler category and nutrition category.
If you believe you have the profile we are looking for and you want to make your mark in the World's Largest Food and Beverage Company, we look forward to hearing from you!

We thank you for your interest in this opportunity; however only those
individuals selected for an interview will be contacted.


The closing date for this position is May 13, 2016.