Manager, Audience Development - NBCSports

Job description

Responsibilities

Role Purpose
The Audience Development manager will assist in all aspects of managing our portfolio of existing and future web traffic partnerships from beginning to end of contract lifecycle. This person will be charged with finding ways to increase the size of our audience on digital properties, as well as diversifying and better engaging our existing audience.

Responsibilities

·  Collaborate with marketing, research, and editorial departments to improve user acquisition and retention strategies

·  Produce on-site and competitive deep dives to determine traffic drivers, audience spikes and partner impacts

·  Identify lifetime values across different audience segments of all business lines

·  Explore ROI drivers across all audience segments including organic, paid search, direct, social

·  Work with inter-departmental team to build content hubs for distribution in search & social

·  Work to generate leads for revenue positive partnerships
Job Number

41219BR
Posting Category

Digital Media
Country

United States
Sub-Business

NBC Sports Group Digital
About Us

NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.

NBC Sports Digital:
A division of the NBC Sports Group, Emmy Award-winning NBC Sports Digital offers sports fans 24/7 news coverage, extensive live-event streaming, and complementary coverage of many of the properties within NBC Sports Group's unparalleled collection of media rights across web, mobile and tablets. NBC Sports Digital includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of NBC Sports Regional Networks and Rotoworld.com, among others, as well as a collection of apps that includes NBC Sports Live Extra, NBC SportsTalk, NBC Olympics Live Extra, and NBC Olympics. NBC Sports Group and Yahoo! Sports, through a content and promotional partnership, rank No. 1 in traffic among all sports digital properties. Through its SportsTalk strategy, NBCSports.com provides fans with quick, frequently-updated news and information with a unique perspective. The division's live streaming portfolio includes some of the most-watched and most-trafficked events of all time, including Sunday Night Football on a weekly basis, Super Bowl XLVI, Stanley Cup Playoffs and Final and the 2012 London Olympic Games, for which NBCOlympics.com earned an Emmy.
State/Province

Connecticut
Career Level

Experienced
Qualifications/Requirements

Basic Qualifications

·  Bachelor's Degree in a related field

·  Minimum 3 years of experience with Web Analytics Tools (Google Analytics or Omniture) and Ad driven websites

·  Ability to set and meet deadlines to ensure projects are delivered on schedule and within budget

·  Expert Excel user with forecasting experience

·  Understanding of Cable Eco-System and digital products

Eligibility Requirements

·  Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered (note job #: 2544BR)

·  Willingness to travel and work overtime, and on weekends with short notice

·  Must be willing to work in Stamford, CT

·  Must be willing to submit to a background investigation

·  Must have unrestricted work authorization to work in the United States

·  Must be 18 years or older

·  It is the policy of NBCUniversal and NBCUniversal' s affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.
Desired Characteristics

·  Knowledge of Digital Ad Sales Systems helpful

·  Experience negotiating contracts a plus

·  Background in Digital Media a plus

·  Background in Sports Industry a plus

·  Creative thinker who can think outside of the box

·  Self-starter with an entrepreneurial sprit

·  Ability to multi-task and follow directions from various members of the team

·  Ability to communicate in a fast paced and stressful environment
City

Stamford
Notices

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.