Franchise Strategy Coordinator

Job description

Responsibilities

Role Summary
Universal Brand Development drives expansion of the company's intellectual properties, franchises, characters and stories through innovative products, games and digital content, and experiences globally.

The Franchise Strategy Coordinator focuses on the day-to-day franchise management and marketing responsibilities for respective Television properties, including partner management and sales materials development. Reports to Franchise Strategy Director.

Coordinator should be a brand champion and ambassador for each respective property within the focused portfolio and should approach all aspects of job with a purview of brand integrity and stewardship.

Essential Responsibilities:

·  Support the franchise strategy team in development of global franchise plans and evaluation of new IP
·  Help with execution of marketing and event initiatives for consumer products, games/digital, and live entertainment
·  Develop creative briefs and RFP's for internal creative teams and/or external agencies to support marketing initiatives for franchise/property
·  Assist in management of licensee marketing programs across all categories including toys, live entertainment, apparel, publishing and more; maintain day to day relationships with licensees
·  Serve as the point person on approvals through our online submissions system on the Television portfolio
·  Maintain competitive case studies and best practices, as well as relevant industry research for evolving trends and best practices, including distribution models
·  Prepare content calendars, sales materials including presentations, sell sheets, sizzle reels, and newsletters to be used for meetings, trade shows and other events. Serve as point person to upload materials to distribute to internal teams
·  Oversee approval process internally (marketing execs, brand managers, legal, internationally) and externally (retailers, agencies). Create approval trackers to ensure and document feedback and timing.
·  Responsible for recapping meetings and communicating notes back to teams
·  Partners with cross divisional teams to maximize cross promotional programs
·  Cultivate relationships and extensively communicate with category management, retail, events and publicity teams, including collecting product and sales highlights and success stories
·  Assist with special projects such as partner events, brand summits, tradeshows, etc. as required
·  Manage property budgets from PO creation to invoicing for respective properties
Job Number

39085BR
Posting Category

Marketing
Country

United States
Sub-Business

Film Brand Development
About Us

At NBCUniversal, we believe in the talent of our people. It's our passion and commitment to excellence that drives NBCU's vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It's what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
State/Province

California
Career Level

Experienced
Qualifications/Requirements

Eligibility Requirements:

·  Interested candidates must submit a resume/CV online to be considered

·  Must have unrestricted work authorization to work in the United States

·  Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program
Desired Characteristics

Desired Characteristics:

·  Strong written and oral communication skills and a professional presentation

·  Strong attention to detail and organizational skills

·  Comfortable dealing with people at all levels to develop and maintain relationships

·  Ability to collaborate, take initiative, problem-solve and have follow-through, and work independently

·  A passion and interest in consumer products, television/content, franchise/marketing strategy and studio process worldwide

·  Technical skills: Strong MAC skills including Keynote. Photoshop or Illustrator, and Office essentials including PowerPoint, Excel, Word
City

Universal City
Notices

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.