Email Marketing Specialist

Job description

Responsibilities

We seek a highly-motivated and detail-oriented individual to be responsible for the day-to-day email development, support and troubleshooting of key marketing, loyalty, promotional and lifecycle initiatives.

The ideal candidate should have hands-on experience with developing and deploying email campaigns focused on personalization, branding, context, product and cross channel promotions. The position requires technical expertise in digital marketing, combined with knowledge of best practices as it relates to email marketing programs.

Responsibilities

·  Performs day-to-day email marketing activities including, but not limited to, email campaign build, set-up, scheduling, testing and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
·  Collaborate with creative and copy teams to provide clear direction for all email campaigns, automations, journeys and major initiatives.
·  Ensure each campaign or initiative reaches appropriate milestones on time, ensuring all project deliverables are on track.
·  Implement testing methodologies (A/B and multivariate testing) to improve conversion and engagement rates.
·  Lead the implementation of automated messaging via Salesforce Marketing Cloud, including end to end journey building, audience targeting and personalization.
·  Leverage unique SFMC features including AMPscript, Predictive Intelligence, Journey Builder and Audience Builder to deliver a 1-1 experience to our golfer.
·  Track and report on key email and conversion metrics and make recommendations for optimization.
·  Work closely with the Database & Development Manager to identify opportunities for technology and data improvements for campaign enhancements.
·  Stay abreast of email marketing best practices with coding, design and testing of email campaigns.
·  Develop documentation and road maps for processes, A/B testing, and promotions that succeed through email
·  Adhere to the goals, standards and objectives of the Company
·  Other duties may be assigned
Job Number

40839BR
Posting Category

Marketing
Country

United States
Sub-Business

Golf
About Us

At NBCUniversal, we believe in the talent of our people. It's our passion and commitment to excellence that drives NBCU's vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It's what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

GolfNow, a division of Golf Channel is the internet's largest online tee time reservation service, trusted by more than 1.5 million golfers. Using leading-edge technology, GolfNow provides more ways for golfers to stay connected to their favorite golf courses and tee times through the web, e-mail and mobile applications. As a partner to golf courses, GolfNow provides turnkey solutions to their operations (www.golfnowsolutions.com) with the main areas of focus on:
• Online marketing and distribution of tee times
• Web hosting, development and customer management solutions
• Revenue optimization, database expansion and other course products
State/Province

Florida
Career Level

Experienced
Qualifications/Requirements

• The successful candidate will have a BA/BS degree.
• Minimum 1+ years of marketing experience with email marketing or CRM
Desired Characteristics

Experience with Email Service Providers (ex: Salesforce Marketing Cloud, Silverpop, Mailchimp, Epsilon or similar)
• Basic HTML and SQL knowledge preferred
• Knowledge of email best practices, deliverability, CAN-SPAM legislation, email success metrics.
• Knowledge of multivariate test setups to measure incremental value of email campaigns (A/B, splits, engagement, etc)
• Must have excellent communication skills, strong attention to detail, and strong quantitative and analytical skills.
• Proficiency editing images and creative development.
• Proficient with Microsoft Office products
• Must possess a valid state driver's license
• Demonstrated ability to work under pressure, managing several projects simultaneously and setting priorities
• Work well in fast paced, team oriented environment
• Punctual, regular and consistent attendance
• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
• Must be willing to work in Orlando, FL
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
City

Orlando
Notices

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.