Product Marketing Manager (m/w) (Windows, Education)

Job description

Job Locations: All Germany

What Joining the Microsoft Team Means

The Subsidiary Product Marketing Manager (PMM) Education is accountable for the subsidiary revenue, scorecard and market share for Educationrelated products and services in the Subsidiary.   The PMM is required to have a strong understanding of the Microsoft Education product set, specifically at the 200-300 level, and a deep understanding of the local One Education marketing plan. This role is seen as the voice of the products they represent within the subsidiary as well as the leader and the spokesperson for Education. To that end, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback. The Education PMM is responsible for leveraging this competitive knowledge and product expertise to drive relevant business and marketing planning and execution.  

The Education Product Marketing Manager understands, orchestrates, and influences customer campaigns and marketing activities, develops integrated marketing campaigns, and delivers product, solutions and customer campaign feedback to the business. An essential aspect of the role of the Product Marketing Manager is to drive a local One Education marketing plan across teams (segment marketing, audience marketing, other BGs) and align the content, timing and delivery of marketing messages and outreach to Microsoft’s customers and partners. The PMM must develop strong partnerships with the segment marketers, customer and partner segment stakeholders to lead and execute the fiscal year local priorities. All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and un-integrated customer and partner outreach. The various messages need to be very well aligned, with the end goal to think and act as “One Microsoft” - using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed). In doing this, the Education PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience).

The Impact You’ll Be Making

Marketing Planning (20%)

• Own to developing the local product marketing strategy from an education perspective for the BG  

• Own to execution of product launches locally

• Drive and contribute in developing and executing a local One Education marketing plan across teams (segment marketing, audience marketing, other BGs)

• Drive education product marketing strategy implementation and value proposition landing

• Develop competitive tactics to drive target market share gains

• Determine a common set of KPIs for marketing activities in collaboration with other teams involved (e.g. segment marketing, audience marketing, other BGs)

• Support the BG Lead role in developing the education local marketing plan for Windows

Program/Campaign Execution (50%)

• Generate demand – drive product awareness, demand and trials using optimal mix of digital marketing and physical events. You should be comfortable in running tips and tricks sessions for our products managing strong presence at leading local industry tradeshows and Microsoftled events.  

• Grow new business through partners – drive partner readiness (device & CSP focused) on a regular basis, develop integrated co-marketing plans with top tier partners and orchestrate its execution to drive results.

• Grow new business through field – ready sellers, integrate with the managed account processes for marketing & selling and ready to assist with largest customer deals for revenue and devices

• Act as the voice of the field by ensuring timely updates/feedback to Corporate on product marketing and campaign execution in subsidiary.

• Determine a common set of KPIs for marketing activities in collaboration with other teams involved (i.e. segment marketing, audience marketing, other BGs).

• Create awareness and demand for Microsoft Education

• Ready all education partners and increase capacity for modern sales & deployment

• Align to school buying cycles to drive readiness, sales & deployment

• Drive an integrated planning cycle across segment, Windows, Office, Intune & OEM

Product Evangelism (30%)

• Maintain product knowledge and evangelize the product internally and externally to Press, enthusiasts, influentials and pre-sales customer scenarios  

• Provide product related content like customer benefits, competitive differentiators, and value of the product roadmap to all subsidiary marketing activities, including those owned by Segment marketing, Audience marketing, and other BGs  

• Adjust and provide differentiated value proposition and compelling, localized product-related content, product Bill of Materials (BOM) (ToCustomer and To/thru-Partner)

• Contribute to Partner readiness and product evangelism delivery/business development

• Create campaign/program business plan and campaign investment decisions for BG-owned campaigns and activities

• Work closely with segments to develop customer evidence and compelling customer stories

• Execute product launch activities/releases for the education segment

Who We Are Looking For

Experiences Required: Education, Key Experiences, Skills and Knowledge:

Experience

• 3-5 years related experience

Skills & Knowledge

• Evangelist and subject matter expert for Microsoft Education products and services

• Deep education customer focus and understanding

• Strong analytical skills

• Excellent communicator

• Experienced in core marketing communications functions  

Education:

Bachelor’s Degree (B.S/B.A) required, relevant fields of study include Marketing, Business, Computer Science

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