Digital Marketing Leader

Job description

The purpose of this role is to lead and manage the growth of the digital footprint for innovative and digitally focused Mercer solutions to ensure that we create a rich, personalized and relevant e-commerce enabled experiences for our audiences. This includes the creation of awareness, generating leads, supporting the team to close sales and foster repeat purchases in a start-up environment that thinks big and operates lean. The ability to adapt plans with agility and speed based on the insights and activity of our end users is critical. The role reports to the Global Marketing Leader of the Innovation and is a member of the Mercer Corporate Marketing team.

Implement and optimize a digitally focused demand gen/e-commerce strategy:

· Implement key building blocks for a digital marketing channel for both B2B and B2C initiatives including content, search optimization, viral/ referral based distribution and campaigns, and use of social media

· Implement demand generation channels and flow including list development and outbound tele support

· Manage and optimize the roll-out strategy initially across the US, and globally as directed

· Execute reporting and data analytics to measure leads, conversions, sales, insights

· Support the development and implementation of a distribution strategy for internal clients and prospects working with Mercer colleagues across markets, and lines of business as well as at events.

· Achieve revenue targets for the digital channels as set through the business planning process

· Work with the Mercer Innovation Hub and innovation teams and Mercer sales teams to engage their help in creating and executing a seamless lead qualification and funnel strategy Develop and implement the digitally focused marketing strategy:

· Identify key drivers, Unique Selling Propositions (USPs) that facilitate successful digital scale and optimization

· Manage the “offer” effectively in partnership with the COE's, including CRM initiatives and incentives to purchase to drive results

· Develop and adapt assets and tactical campaigns to drive both internal awareness and engagement, as well as external promotional activity, to secure our sales targets and establish a strong e-commerce platform.

· Secure insights from our targeted segments along with buying behaviors to match with product features and functionality, and campaigns.
Collegiate team membership:

· Ability to work closely, openly and productively with team members, Mercer colleagues, and third parties

· Clear communication of work being done, deliverables and timeframes so other team members can manage their agendas

· Project management and co-ordination with other colleagues who will assist with the delivery of various services, assets, and outcomes

· Use insights to inform ongoing product development

Desired profile

·  Bachelor Degree or higher, with major in marketing, business, technology preferable. Training in or experience with behavioral psychology and consumer behavior would be highly desirable.

·  10+ years experience in digital strategy and marketing
Skills

·  Demonstrated skills in demand generation, including lead generation and sales support integration.

·  A proven track record in employing digital technology, channel innovation, and social media to drive lead generation and sale

·  Excellent project management skills with strong orientation toward execution and implementation

·  Ability to target new channels and develop new markets

·  Ability to adapt to market and client needs with agility and flexibility

·  Ability to engage partnerships, sponsorships and channel activity

·  Ability to create and edit content for all mediums

·  Experience with Marketo is required,

·  Experience with Salesforce is required

·  B2C experience a plus
Attributes

·  Independent thinker and implementer who can determine and execute a complex, busy and ever-changing work schedule

·  Highly credible and well regarded with ability to inspire confidence in other colleagues, peers and leaders

·  Intelligent, quick thinker and quick learner, who can multi-task, and pivot quickly

·  Willingness to roll the sleeves up and get stuck into any aspect of the sales, marketing and distribution field to get results

·  Ability to bring complex issues to a head with options to solve problems dynamically, and keep moving

·  Ability to handle ambiguity and work amidst chaos and at a very fast pace

·  Mature and self-directed, will accept feedback

·  Ability to design creative solutions regardless of what the challenge is

At Mercer, we make a difference in the lives of more than 110 million people every day by advancing their health, wealth, and careers. We're in the business of creating more secure and rewarding futures for our clients and their employees — whether we're designing affordable health plans, assuring income for retirement or aligning workers with workforce needs. Using analysis and insights as catalysts for change, we anticipate and understand the individual impact of business decisions, now and in the future. We see people's current and future needs through a lens of innovation, and our holistic view, specialized expertise, and deep analytical rigor underpin each and every idea and solution we offer. For more than 70 years, we've turned our insights into actions, enabling people around the globe to live, work, and retire well. We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. At Mercer, we say we Make Tomorrow, Today. Visit www.mercer.com for more information and follow us on LinkedIn and Twitter @Mercer

Marsh & McLennan Companies offers competitive salaries and comprehensive benefits and programs including: health and welfare, tuition assistance, 401K, employee assistance program, domestic partnership benefits, career mobility, employee network groups, volunteer opportunities, and other programs. For more information about our company, please visit us at: http://www.mmc.com/. We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. For more information, please visit us at: www.mmc.com/diversity .

Mercer LLC and its separately incorporated operating entities around the world are part of Marsh & McLennan Companies, a publicly held company (ticker symbol: MMC).

Marsh & McLennan Companies and its Affiliates are EOE Minority/Female/Disability/Vet/Sexual Orientation/Gender Identity employers.