E-Commerce

Job description

Responsible for the management of accounts related to total revenue strategy of the company (Melia Escapes, Total Revenue OTAs, Vacation rentals sites) for the hotels in America (30% of work time).
Responsible for implementing marketing campaigns for LATAM OTAs like Despegar and Pricetravel (20% of work time)



ECOMMERCE US
(50%)



STRATEGY & BUDGET
* Participate in the definition of the sales strategy for the E-Commerce segment, ensuring its alignment with the reality of the business.
* Implement the E-Commerce strategy for the hotels under their responsibility in coordination with the Revenue Management team.
* Participate in the definition of the sales strategy for the E-Commerce segment, ensuring its alignment with the reality of the business.
* Ensure the correct implementation of the sales strategy for the Contact Centre in each assigned hotel.
* Assist in the preparation of the annual revenue budget for the E-commerce segment.

15%
COMMERCIAL REVIEW

* Participate in weekly and monthly E-Commerce Sales committees.
* Participate in weekly and/or monthly commercial reviews defined for the hotels under their responsibility.
* Implement E-Commerce action plans.
* Plan and implement commercial reviews with OTA Market Managers to define action plans for each of the assigned hotels.

10%
MARKETING PLAN
* Ensure the correct implementation of the strategy for each of the assigned hotels.
* Communicate proposals for participation in Destination Co-op and MM recommendations on the use of Travel Ads to the team in charge of Digital Marketing.

5%
CONTENT

* Notify any changes required to guarantee superior quality content in each of the hotels under their responsibility.
* Notify all relevant changes and the key selling points of hotels under their responsibility to the DIGITAL MARKETING & SERVICES team to guarantee updated content in the paid social media (advertising) strategy. "SEM data sheets".


5%
PRICING

* Negotiate and coordinate the campaigns in each of the assigned hotels in collaboration with Revenue Management and review the subsequent implementation of the campaigns.
* Review the correct implementation of the MHI pricing model in the E-Commerce segment.
* Carry out audits to ensure the correct application of rates in the E-Commerce segment.
* Ensure the correct loading of offers on the Extranet in collaboration with the Hub
* Ensure the application of parity rules in the assigned hotels.


15%
TOTAL REVENUE
(30%)


MELIA ESCAPES
* Audit the Melia Escapes channel on the America Point of Sale to review price parity, content accuracy and report any issues with the person in charge of each destination.
* Assist the Total Revenue team based in Spain to implement the right strategies for the America Point of Sales and get to the results of the segment.


20%
OTAs / VACATION RENTAL

* Account manager for the OTAs not managed by our Global team and with a non-integrated management like Airbnb and VRBO
* Send monthly reports to data team for correctly upload in company’s reports.
* Update Extranet with pricing and allotment.

5%
TOTAL REVENUE WEBSITES

* Account manager for OTAs not related with selling a room but an experience like daypass, resortpass
* Send monthly reports to data team to correctly upload in company’s reports/
* Update Extranet with pricing and allotment sent by properties
* Look for opportunities of new Total Revenue OTAs in America


5%
MARKETING
(20%)

MARKETING LATAM OTAS
* Responsible for updating marketing campaigns and creatives with both OTAs.
* Responsible for checking tendency of sales versus marketing budget to make sure the marketing actions match the profits.
* Prepare result reports for all marketing actions with both OTAs.

20%

Desired profile

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About Meliá Hotels International

At Meliá we are all Very Inspiring People, great professionals who make everyday life easier and more exceptional. From newcomers to veterans, all of them have unique and important qualities that make working at Meliá an opportunity for constant growth and a passport to creating your future wherever you wish.