Digital Content Specialist

Job description

Digital Content SpecialistDigital Content Specialist

   

18000B4M Requisition #

   

1 day ago Post Date

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Careers that Change Lives

This position is responsible for supporting the Content editorial calendar and content deployment as well as the new Go To market strategy related to the Medtronic ENT in EMEA.

A Day in the Life

The digital content specialist will work in close cooperation with EMEA Sr marketing manager ENT, the ENT BU leaders and the Omnichannel program manager EMEA.

In accordance with approved plans,

o Write or oversee the development of pan-European specific content (i.e. text, images, videos, etc…) in coordination with the stakeholders involved in the content review/approve/publish steps.
o Publish, manage and update content on the corresponding digital.
o Perform content assessments and develop a plan for adding new pages or sections on Medtronic country websites.
o Manage content sharing with other EMEA digital partners.
o Coordinate content translation activities for the EMEA countries (push approach).
o Support the deployment of promotion campaigns (eg, email marketing, Search Engine Marketing/Optimisation, etc…).
o Manage the Intranet website content update for ENT.
o Serve in a consultative capacity with partners across all business units and countries.
o Support the creation of specific digital channels Key Performance Indicators reports based the regional templates.
o Ensure the user experience is consistent and speaks the same voice across the country digital channels.
o Provide enhancements suggestions based on performance of the digital channels.
o Bring new ideas for increasing customer engagement and loyalty.
o Manage multiple projects from concept to completion within the allotted time frames and aggressive deadlines.
o Increase end user digital click rate and digital lead generation by clear KPI metrics
o Develop new ideas of ENT digital pathways

Must Have: Minimum Requirements

· University degree in Communications

· Strong English language skills.

· Strong skills in digital content writing and content management.

· 2 to 5 years experience as a digital content editor and writer

· Experience in writing/managing content about health-related topics

· Experience in digital promotional campaigns deployment and related platforms.

· Experience in graphic content (photos, illustrations, etc. that make the site more attractive and easier to understand)

· Strong knowledge of web content management system (Adobe AEM a must)

· Experience with digital metrics and analytics.

· Strong understanding of information architecture, user experience, digital marketing

· Experience with site search, taxonomy, meta data, structured content, and SEO

· Strong interpersonal and communication skills

· Ability to understand and work within a matrix organisation

· Ability to understand strategic positioning and put it in practice in the creative part of the job

· Advanced Microsoft office tools knowledge

· Comfortable working with technical devices/information technology

· Ability to plan, organise and execute a project independently and on schedule

· Capability to establish and use networks to acquire information

· Proven evidence of Medtronic Core Competencies: Results Orientation; Integrity; Interpersonal Effectiveness; Quality Orientation; Continuous Learning; Innovation.

· Experience in writing/managing content about health-related topics is an asset

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.