Marketing Executive - Energy Events (Graduate) - Media Search Inc. - London

Job description

Marketing Executive - Energy Events (Graduate)

£25,000+ Bonuses 3-5k

London (City)

My Client….

Is a major global media business with offices in London, Asia & the US is looking for a talented Marketing Executive to work on campaigns for a series of Energy events. The ideal candidate will have hands-on experience of online and offline direct marketing, preferably in a B2B environment. You will be encouraged and expected to take the initiative, to develop and communicate new ideas and to play a vital role in driving delegate revenue growth.

Person Specification:

6 months+ marketing experience preferably in B2B events marketing.
Excellent written English and proofing skills; confident telephone manner
Analytical skills - ability to prepare and execute direct marketing campaigns from planning to execution and then produce meaningful analysis, on which to base informed conclusions.
Organised and efficient, able to juggle more than one event and many campaigns at a time.
Enthusiastic, committed and motivated - initiative to streamline current methods and propose new.
Commercially driven
Experience in offline and online marketing including using social media in a marketing context.
Good working knowledge of HTML.

Responsibilities:

Own, develop and implement the marketing strategy for a portfolio of events reporting directly into the Marketing Manager.
Responsible for working within the agreed budget and deadlines of the plan.
Implement promotional activity - controlling all elements: email copy, email design, print, data, mailing and analysis to optimise ROI and generate paid and free delegate registrations.
Work closely with editors, publishers, internal designers and conference producers to ensure each event is properly represented, benefits identified and marketing is reaching the target market via a mixture of channels.
Devise and sell effective packages or delegate places to existing and new customers
Arrange relevant contra deals with internal and external clients to maximise conference exposure and branding
Monitor competitor activity and identify and exploit new marketing opportunities.
Seek new and improved methods to engage with current and future customers
Possibility of international travel for better working knowledge of events and delegate networking