Marketing Specialist

Job description

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

Mars has net sales of more than $33 billion, operates six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

 

Job Purpose/Overview

The responsibility of the Marketing Specialist will be to work closely with the Brand Communications Lead and Retail brand managers on the coordination and implementation of Eukanuba’s and Royal Canin’s marketing program, with a focus on providing efficient and effective project management and support for execution.

 

 

Key Responsibilities

•           Work with Brand Managers, agencies and Marketing key stakeholders to assist with the execution of campaigns, including project management and managing progress throughout campaign lifecycle

•           Act as primary contact for project trafficking with agencies and vendors; organize and optimize workflow between brand and agencies to ensure that all elements are handled according to procedures

•           Create schedules as needed and manage projects with all key stakeholders

•           Assist with the coordination and execution of all digital, web, PPC/SEM, email, and social media campaigns

•           Support online communication and content planning and assist with QA and approval process

•           Assist with the development of marketing material both on and offline (project sheets, project lists, etc.)

•           Assist with marketing files and collateral inventory maintenance

•           Develop and maintain process, procedure, and workflow documentation related to marketing, communications and sales

•           Manage administrative billing duties (i.e. invoice processing, POs) for both Royal Canin and Eukanuba

•           Coordinate agency and supplier relationships as needed

•           Establish and maintain effective and collaborative working relationship with key stakeholders

•           Support Royal Canin digital project management

•           Other responsibilities as assigned

 

 

Context and Scope

This position will work collaboratively with internal and external key stakeholders to help execute the brand strategy.

This position is dedicated 50% to Eukanuba and 50% to Royal Canin

 

·  The position reports to the Brand Communications Lead.
·  This position will be located in the Royal Canin USA corporate office in St. Charles, MO
·  No travel is required

 

 

Job Specifications/Qualifications

 

Education & Professional Qualification

Bachelor’s degree in Communications, Marketing and/or a related discipline

 

Knowledge/Experience

•           3+ years marketing experience

•           Digital experience a plus

•           Experience with project management and proven track record of managing detailed projects to execution

•           Ability to manage work independently, multi-task and work effectively with both users and technical staff in team-oriented environments

•           Must have a high-level understanding of product marketing including product launches, pricing, promotions, sales and distribution

•            Knowledge of billing and invoicing processing

•           Ability to work independently as well as collaborate with Brand, eCommerce, Sales, IT and other relevant departments

•           Proficiency in PC environments and demonstrated knowledge of Microsoft Office suite (PowerPoint, Word, Excel, Outlook)

•           Superior verbal and written English-language skills

 

 

 

Key Supporting Competencies

Planning

Process Management

Functional/Technical (digital)

Drive for Results

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.