Social Media Executive

Job description

POSITION SUMMARY

The Social Media Executive is responsible for developing, executing, and managing the hotel’s social media presence in alignment with The St. Regis brand standards. This role supports brand visibility, guest engagement, and revenue-generating initiatives by creating compelling content, monitoring online communities, and ensuring a consistent and elevated digital experience that reflects the hotel’s luxury positioning.

Core Responsibilities Social Media Management
·  Manage the day-to-day operations of all social media channels, ensuring content is brand-aligned, timely, and engaging.
·  Develop long-range goals for social media platforms and outline strategies and action plans to achieve them.
·  Create, manage, and maintain editorial calendars, including long-lead planning for key campaigns, property events, brand programs, and seasonal activations.
·  Monitor online conversations and actively participate to enhance brand visibility, support customer satisfaction initiatives, and assist with marketing/eCommerce objectives.
·  Build, nurture, and engage active online communities around defined topics to support brand positioning and guest loyalty.
·  Ensure a positive and compelling online presence for the hotel by integrating property-specific storytelling, brand messaging, and destination highlights. Content & Brand Communication
·  Produce or coordinate high-quality content (imagery, video, copy) in line with The St. Regis brand voice and Marriott International standards.
·  Collaborate with Marketing, PR, F&B, Rooms, Spa, and Sales teams to support campaigns and promotions.
·  Maintain consistency of brand messaging across all digital channels. Analytics & Reporting
·  Track, analyze, and report social media performance using approved measurement tools.
·  Provide insights and recommendations to enhance engagement, reach, and conversion.
·  Demonstrate how social media contributes to the hotel’s overall business objectives. Guest Experience & Professional Standards
·  Welcome and communicate with guests in a warm, refined, and professional manner consistent with St. Regis service culture.
·  Anticipate and respond to guest needs through social channels and internal operations.
·  Protect the confidentiality of proprietary information and ensure responsible use of hotel assets.
·  Maintain a polished, professional personal appearance in line with grooming standards. Teamwork & Communication
·  Develop and maintain positive working relationships with colleagues across all departments.
·  Communicate clearly and professionally in both written and verbal interactions.
·  Listen actively and respond thoughtfully to team feedback or concerns. Safety & Compliance
·  Report any accidents, injuries, or unsafe conditions immediately to the manager.
·  Follow all company policies, procedures, and quality assurance standards.
·  Perform other reasonable job duties as requested by management. Physical Requirements
·  Ability to read and verify information in multiple formats (digital, print).
·  Ability to move, lift, carry, push, or pull items weighing up to 10 pounds without assistance.
·  Ability to stand, sit, or walk for extended periods as required by job responsibilities.

PREFERRED QUALIFICATIONS 

Education: High school diploma or G.E.D. equivalent.

Related Work Experience: At least 2 years of related work experience.

Supervisory Experience: No supervisory experience.

License or Certification: None 

 

 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Combining timeless glamour with a vanguard spirit, St. Regis Hotels & Resorts is committed to delivering exquisite experiences at more than 50 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by a team of gracious hosts that combine classic sophistication and modern sensibility, as well as our signature Butler Service. We invite you to explore careers at St. Regis. In joining St. Regis, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.