Senior Manager, Select Brands EMEA

Job description

POSITION SUMMARY

Marriott International’s Select Brand portfolio represents a dynamic collection of upper-midscale, upscale and longer stay hotels designed to deliver smart, streamlined experiences for today’s modern traveler. These brands—including in EMEA AC Hotels, Aloft Hotels, Moxy, Element by Westin, Courtyard by Marriott, Fairfield by Marriot, Four Points by Sheraton, Protea Hotels by Marriott - combine functional design with thoughtful brand programming, offering consistent quality and value across global markets. With a focus on innovation, efficiency, and guest-centric service, the Select Brands cater to both business and leisure travelers seeking comfort, convenience, and style without compromise.

For the EMEA Select Brands portfolio, the Senior Manager will play a key role on the team with a focus on brand management, including brand culture, end-to-end experience and openings, working closely with the Director Select Brands + Manager Select Brands, EMEA and reporting directly to the Sr. Director Select brands, EMEA. This role includes a strong and constant interdisciplinary workstream, collaborating with continent stakeholders from and not limited to L&D, Operations, F&B, Openings & Transitions, Global Design and Commercial Services teams. 

The core responsibilities for the position include: 

·  ITR – Drives the end-to-end guest experience for the Select Brands to ensure brand programing, brand standards and proof points are aligned with select segment and drives positive guest satisfaction. 
·  Brand Culture – Drives key initiatives and projects supporting associate’s engagement and brand talent & culture programs for portfolio of select brands in EMEA; oversees brand immersions. brand management communication plans and GMs webinars schedule.
·  Brand Management Plans – In conjunction with other Select Brands Team members, plans and executes impactful brand management plans and budgets for portfolio of select brands in EMEA.
·  Growth – Supports MSB openings and Continent efforts for driving the growth of MSB portfolio by working closely with Sr. Director and Director, Select Brands, L&D, Pre-opening and development marketing teams.

EXPECTED CONTRIBUTIONS

BRAND MANAGEMENT 

Brand Strategy 

·  Brand positioning & value proposition
·  Brand transformations & launches 
·  Consumer insights, trends
·  Competitor data and research 

Brand Activation

·  Brand partnerships – focus on guest experience
·  Brand visual identify / collateral 
·  Branded toolkits 

Brand Culture

·  Brand immersions 
·  Brand & segment education
·  Talent & culture programmes 
·  Associate activation

Portfolio Growth

·  Brand immersions and brand content supporting development efforts
·  Reporting – portfolio pipeline, openings, brand performance data
·  New Openings & Market Entries – ad hoc brand immersions and close cooperation with L&D and Pre-opening teams

Hotel Openings

·  Pre-opening brand support 
·  Conversion support 
·  Brand immersions / onboarding

Branded Guest Experience

·  Branded guest journey proof points
·  Service & culture initiatives
·  Brand differentiators 
·  Brand standards
·  Brand initiatives & POCs
·  F&B + operations collaboration 

Other

·  Performs other related tasks as assigned by management
·  Complies with Marriott Regional Office policies and procedures

CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED 

·  Lodging industry experience is strongly preferred.
·  Prior brand management experience required.
·  Experience partnering with global brand management and marketing teams is strongly preferred.
·  Experience managing brands is strongly preferred.
·  Proven track record working with senior executives in a consultative manner. 
·  Experience of dealing with hotel owners and investors.
·  Consistent track record of advancing business direction and strategies.
·  Excellent verbal, written, listening, and presenting skills. Very strong communication and collaboration skills with all levels of the organization. 
·  Ability to handle the complexities of working with owners and key stakeholders.
·  Strong team player and ability to foster relationships and collaborate across disciplines

SKILLS AND COMPETENCIES

·  Ability to handle the complexities of working with owners and key stakeholders. 
·  Demonstrates self-confidence, energy, and enthusiasm. 
·  Demonstrates ability to adapt programs and activity to meet local market and culture needs. 
·  Initiative-taker and ability to work independently. 
·  Strong time management.
·  Ability to solve problems quickly and think creatively. 
·  Strong understanding of brand building strategies, differentiation, and consumer insights across brand segments.
·  Excellent relationship management and negotiation skills; demonstrated ability to develop and maintain relationships with senior leaders and external partners. 
·  Demonstrated ability to use standard software applications (e.g., Excel, PowerPoint, Word, MS Teams). 
·  Regular travel will be required across EMEA.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.