Milan Market Account Director (MICE Italian market)

Job description

JOB SUMMARY

Responsible for proactively soliciting and managing group/catering sales opportunities. Actively up-sells each business opportunity to maximize revenue opportunity. Achieves personal and team related revenue goals. Ensures business is turned over properly and in a timely fashion for proper service delivery. Responsible for driving customer loyalty by delivering service excellence throughout each customer experience. Provide service to our customers in order to grow share of the account on behalf of the company. Assists in leading all day-to-day activities related to sales with a focus on building long-term, value-based customer relationships that enable achievement of sales objectives.

CANDIDATE PROFILE 

  Education and Experience

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 3 years experience in the sales and marketing or related 

CORE WORK ACTIVITIES

  Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

• Identifies new group/catering business to achieve personal and property revenue goals.

• Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.

• Closes the best opportunities for the property based on market conditions and property needs.

• Monitors same day selling procedures to maximize room revenue and control property occupancy.

• Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.

Conducting Daily Sales Activities

• Proactively assures implementation of daily sales activities (sales calls, tradeshow attendance, office visits, site inspections etc) in order to acquire new business and/or close on business. 

Responds to incoming group/catering opportunities for the property that are outside parameters of the Convention Teams at the hotels.

• Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.

• Uses sales resources and administrative/support staff effectively.

• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

Providing Exceptional Customer Service

• Supports the company’s service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.

• Services our customers in order to grow share of the account.

• Executes and supports the company’s Customer Service Standards and property’s Brand Standards.

• Provides excellent customer service consistent with the daily service basics of the brand.

• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.

• Partners with Event Management and/or Operations in providing a customer experience that exceeds the customer’s expectations.

• Sets a positive example for guest relations.

• Interacts with guests to obtain feedback on product quality and service levels.

• Attends pre- and post-convention meetings to understand group needs, obtain feedback on quality of product (e.g., rooms, meeting facilities and equipment, food and beverage), service levels and overall satisfaction.

• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.

• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company.

Building Successful Relationships

• Works collaboratively with off-property sales channels (e.g., Event Booking Center, Market Sales, Strategic Accounts) to ensure sales efforts are coordinated, complementary and not duplicative.

• Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.

• Develops relationships within community to strengthen and expand customer base for group/catering sales opportunities.

• Manages and develops relationships with key internal and external stakeholders.

• Provides accurate, complete and effective turnover to Event Management.

Additional Responsibilities

• Utilizes intranet for resources and information.

• Conducts site inspections.

• Creates contracts as required.

• Participates in and practices daily service basics of the brand.

• Performs other duties, as assigned, to meet business needs.

Marriott International is committed to set science-based emissions reduction targets to reduce our carbon footprint dramatically by 2030, resulting in the development of Marriott’s Climate Action Program (CAP), a comprehensive approach to reduce our carbon footprint and enable climate-smart growth and decision making. Our work to reduce Marriott’s global carbon, water, and waste footprints, among other sustainability efforts, is the foundation of Serve 360’s Sustain Responsible Operations coordinate.

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand’s unique programming to life. We want our associates to embrace their own well-being practices both on and off property. You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​team, and  become  the best version of you.