Marketing Communications Assistant and Digital Media Strategist

Job description

Job Overview:

 

The Marketing Communications Assistant and Digital Media Strategist (MCADM) directly reports to the Director of Marketing Communications. MCADM is a member of the Marketing Communications (Marcom) Team, under the Sales & Marketing Department. MCADM is responsible for providing a broad range of Marcom support. The main set of duties and responsibilities includes working collaboratively with internal and external stakeholders to create Comprehensive Marcom strategies/plans. Serves as liaison officer who coordinates Marcom projects with different internal and external stakeholders: hotel executives, teammates & requesting parties, media, partners, and vendors for the management and production of Marcom materials/media such as company owned websites and social media pages maintenance/development and optimization, and other complimenting/relevant collaterals. Reviews and edits existing Marcom materials to maintain/surpass the sets of Marcom targets or goals, cross-selling implications, and equally important, adherence to global brand standards. Works on assigned job-related tasks outside standard duties within personal and professional boundaries.

 

DUTIES & RESPONSIBILITIES

ADMINISTRATIVE FUNCTION

Operational

·  Directly reports to the Director of Marketing Communications
·  Establishes Balanced Scorecard with the Director of Marketing Communications
·  Forecasts and Manages Marketing Budget
·  Handles processing of Discount-Complimentary-Upgrade-and-House-Use (DCUH), Purchase, Payment, Reimbursement and Billing statements  
·  Assesses Job Orders coming from Requesting Parties for brand standard compliance and document completeness.
·  Documents deliverables using the Action Log for project tracking
·  Maintains a shared folder of all approved/finalized press and broadcast releases, advertisement, advertorial, talking points and speeches, and program scripts
·  Calls for a once-a-week alignment meeting of members of the Marcom Team every Monday morning.
·  Calls for a once-a-month story conference (StoryCon) for each to cluster properties to brainstorm and to share latest trends to aid copy and editorial content development

Report Generation

·  Monitors and Updates Annual Balanced Scorecard
·  Collects and Collates information for inclusion in the Monthly Accomplishment Report
·  Prepares and Presents Monthly Accomplishment Report (BSC MDS, PLUS, OS, Media Evaluation, Highlights, In-the-Pipeline) and provides insights/recommendations to Director of Sales and Marketing and General Manager.

BUSINESS COMMUNICATIONS

 

Marketing Communications 

·  Formulates Comprehensive Marketing Communications Plans
·  Writes editorial and advertising copy
·  Proofreads editorial and advertising content to ensure correctness/accuracy of information, spelling, punctuation, grammar, use of appropriate words on owned, paid, and earned media for final approval of Director of Marketing Communications prior to release or implementation.
·  Assesses and makes recommendations on how to calibrate editorial and advertising copy strategies based on actual performance and data driven insights.
·  Formulates, details and implements Marketing Communications activities
·  Arranges, assists and/or manages photography and videography of products and documentation of events for archiving and publicity purposes using owned, earned and paid media
·  Dispatches weekly press releases and monitors news pick-ups
·  Places/Buys advertisement/advertorial and monitors actual publication
·  Supports the company and its Crisis Response Team (CRT) in terms of Crisis Communications Management which includes news monitoring, drafting of holding statement and online and on-ground media management.

Stakeholder Relations 

·  Gains, establishes and maintains strong collaborative relationship  with internal and external stakeholders including groups/departments and individuals in the company, Media (Traditional, Digital, Content Creators), and various relevant partners and suppliers.

DIGITAL MEDIA

eCommerce

·  Formulates Digital (Owned, Paid and Earned) Media Strategy Plans
·  Ensures that Digital (Owned, Paid and Earned) Media Strategy Plans are cleared with the Director of Marketing Communications before being circulated to the requesting parties, and EXCOM when necessary, and implementation.
·  Executes and ensures the timely delivery of approved Digital Media Strategy Plans.
·  Maintains, audits and updates Digital ((Owned, Paid and Earned) Media Platforms/Ecosystem
·  Assesses and makes recommendations on how to calibrate advertising and editorial copy strategies based on actual Digital performance.

 

Social Media

·  Formulates and implements with the Social Media Strategist, Social Media Strategy Plans
·  Co-manages and maintains strong visibility in official owned Social Media Pages (Facebook. Twitter, Youtube, Linked-In) 
·  Researches and recommends list of Content Creators/Key Opinion Leaders to strategically engage with to help create awareness and interest to hotel’s goods and services.
·  Earns, engages and retains strategic relationship with Key Opinion Leaders (KOLs) and content creators

PROPER DECORUM

Safety and Security 

·  Follows property specific procedures for handling emergency situations (e.g., evacuations, medical emergencies, natural disasters). 
·  Follows company and department safety and security policies and procedures to ensure a clean, safe, and secure environment.
·  Identify and correct unsafe work procedures or conditions and/or report them to management and security/safety personnel. 
·  Reports work-related accidents, or other injuries immediately upon occurrence to manager/supervisor. 
·  Maintain awareness of undesirable persons on property premises. 

Policies and Procedures 

·  Protects the privacy and security of guests and coworkers. 
·  Follows company and department policies and procedures. 
·  Maintains confidentiality of proprietary materials and information. 
·  Ensures uniform, nametags, and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures. 
·  Protects company tools, equipment, machines, or other assets in accordance with company policies and procedures. 
·  Performs other reasonable job duties as requested by Supervisors. 

Guest Relations 

·  Thanks guests with genuine appreciation and provide a fond farewell. 
·  Addresses guests' service needs in a professional, positive, and timely manner. 
·  Actively listens and responds positively to guest questions, concerns, and requests. 
·  Anticipates guests' service needs, including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible. 
·  Welcomes and acknowledges each and every guest with a smile, eye contact, and a friendly verbal greeting, using the guest's name when possible. 
·  Engages guests in conversation regarding their stay, property services, and area attractions/offerings. 
·  Assists other employees to ensure proper coverage and prompt guest service. 
·  Provides assistance to individuals with disabilities, including assisting visually, hearing, or physically-impaired individuals within guidelines (e.g., escorting them when requested, using words to explain actions, writing directions on paper, moving objects out of the way, or offering access to Braille or TDD phones). 

Working with Others 

·  Develops and maintains positive and productive working relationships with other employees and departments. 
·  Supports all co-workers and treat them with dignity and respect. 
·  Partners with and assist others to promote an environment of teamwork and achieve common goals. 
·  Handles sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality. 
·  Moves, lifts, carries, pushes, pulls, and places objects weighing less than or equal to 10 pounds without assistance.

Quality Assurance/Quality Improvement 

·  Complies with quality assurance expectations and standards. 

Physical Tasks 

·  Enters and locates work-related information using computers and/or point of sale systems. 
·  Stands, sits, or walks for an extended period of time or for an entire work shift. 
·  Reads and visually verifies information in different forms (e.g., small print). 

Other

 

·  Works on assigned job-related tasks outside standard duties within personal and professional boundaries 

 

Candidate’s Profile:

Experience: 

·  Required

Skills and Knowledge: 

 

·  Analytical Skills 
·  Decision-Making
·  Computer Skills 
·  Learning
·  Problem Solving 
·  Interpersonal Skills 
·  Team Work 
·  Customer Service 
·  Diversity Relations 
·  Interpersonal Skills 
·  Organization 
·  Filing and Documentation 
·  Multi-Tasking

 

·  Communications 
·  English Language Proficiency 
·  Listening
·  Communication
·  Telephone Etiquette Skills 
·  Applied Reading 
·  Personal Attributes 
·  Dependability
·  Positive Demeanor 
·  Presentation
·  Integrity
·  Safety Orientation 
·  Adaptability/Flexibility
·  Stress Tolerance 

 

Education/Certification or Experience:

·  Bachelor’s degree preferred; Marketing Management, Hospitality Management, Communication Arts degree

Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.