Manager, Paid Media

Job description

JOB SUMMARY

We are seeking a data-driven and results-oriented Paid Media Manager to serve as a strategic partner for internal campaign owners. You will be responsible for providing cross-channel media strategies, executing campaigns, and ensuring alignment with business objectives. Your role will require a holistic view of paid media, especially performance media and metrics, the ability to translate data into actionable insights, and strong collaboration skills to drive growth.

CANDIDATE PROFILE 

·  Experience: 3-5 years in paid media, especially performance media with hands-on experience in cross-channel campaigns (search, programmatic, social). Experience in internal collaboration or agency environments serving multiple business lines is preferred.
·  Technical skills: Proficiency in Tencent GDT & YLH, RED Juguang, Baidu SEM, Douyin Ads, Google & Meta, etc. and strong data analysis skills.
·  Core competencies: strategic thinking with ability to develop long-term media strategies; excellent interpersonal skills to manage multiple stakeholders' communication and collaboration; problem-solving and resilient.
·  Education & certification: bachelor's degree. Certifications such as Google Ads, Tencent or Douyin credentials are a plus.

 

CORE WORK ACTIVITIES

 

·  Strategic planning & advisory: closely collaborate with internal campaign owners to understand business goals and develop data-driven media strategies includes search and programmatic display. Provide strategic recommendations on budget allocation, audience targeting, and creative insights to maximize ROI.
·  End-to-end campaign management: manage and co-operate with our agency partners on campaign execution and optimization across platforms (e.g., Tencent, Baidu, RED, Google & Meta, DSPs) to achieve KPIs (e.g., CPA, ROI, new acquisition). Also design and implement pilots to explore more opportunities and meet business needs.
·  Performance tracking & data analysis: analyze campaign performance to deliver actionable insights and recommendations to stakeholders.
·  Cross-functional collaboration: work closely with internal marketing, loyalty and digital teams, as well as external media partners to ensure media strategies align with overall business goals.
·  Innovation & industry trends: stay updated on digital media trends, platform updates, and emerging tools to test new strategies and maintain competitive advantage.

LEADERSHIP COMPETENCIES

·  Create Belonging - Build relationships by promoting an environment of collaboration, trust, respect, opportunity, and inclusion. 
·  Is aware of how own behaviors impact others.
·  Respects others and welcomes their differences in the perspectives, backgrounds, and experiences.
·  Actively listens, anticipates, and delivers on the needs of customers and associates.
·  Fosters loyalty by building rapport and communicating effectively with partners/customers.

·  Develop Others - Develop diverse, inclusive, and high-performing talent and teams. 
·  Shows an understanding of performance expectations and works with manager to set and prioritize developmental goals.
·  Builds relationships to attract top talent and participates in the hiring and on-boarding process for new associates.
·  Models company culture of service, opportunity, respect, fair treatment, and inclusion.Promotes inclusion and engagement; identifies and reports concerns related to equity and fair treatment, giving all associates the opportunity to achieve their full potential.

·  Lead Change - Courageously lead change, innovation, inspire others through optimism, and adapt to changing business needs. 
·  Demonstrates agile thinking and courage; adapts to changing or stressful situations by staying calm and focused, remaining optimistic, asking clarifying questions, and using available resources.
·  Communicates effectively by expressing ideas concisely, actively listens and responds to others with understanding, and appropriately interprets verbal and non-verbal behavior.
·  Displays professionalism and gains respect from others.
·  Makes effective and timely decisions by collaborating with others, asking questions to gather information, and identifying and considering alternatives and possible impact.

·  Learn & Excel - Apply professional expertise while seeking out and integrating diverse perspectives and learning opportunities. 
·  Sets career goals and identifies areas for development; takes steps to achieve goals using available resources, seeking challenging assignments, sharing learnings and best practices with others, and completing assigned training on time.
·  Identifies innovative ways to improve productivity as well as associate and external partner/customer satisfaction.
·  Demonstrates technical excellence by maintaining up-to-date knowledge of job-relevant technologies, performing technical and complex tasks to solve problems, and by communicating the benefits of specific techniques in area of expertise.
·  Continually strives to learn and build expertise in new areas, and identify ways in which to apply skills, knowledge, and insights across situations and tasks.

·  Deliver Results - Set ambitious goals, create alignment, and drive execution. 
·  Learns from mistakes and takes responsibility for being innovative and delivering work that exceeds requirements.
·  Contributes to setting shared goals for the team or department and works effectively with team members to meet shared goals.
·  Stays organized and manages workload by requesting and using available resources, prioritizing activities, and making adjustments when appropriate, and anticipating and discussing possible challenges to completing assigned work with manager.
·  Accepts feedback and coaching, and incorporates changes into work and behaviors.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. 

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.