Manager, Global Paid Search

Job description

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

Desired profile

Qualifications :

JOB SUMMARY


The global search engine landscape is rapidly growing in complexity with new, sophisticated and unique ways to reach consumers across the world. As the world's largest hotel company, Marriott International is looking for a Manager, Global Paid Search to drive the management and evolution of our paid search engine marketing (SEM) efforts and support Marriott's global demand-led paid search program. This role will focus on generating performance and profitability for all 7,000+ Marriott hotels worldwide, based upon search demand from global markets. As a key contributor of these activities, this role will be expected to manage multiple agencies, and partner with several internal teams across Digital, Brand & Marketing, Loyalty, Analytics, as well as members of our franchise community.

The position reports directly to the Director, Global Paid Search

CANDIDATE PROFILE

Education and Experience Preferred

4-year degree from an accredited university in Business Administration, Marketing, or related major and 3+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance;

OR

4+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance

CORE WORK ACTIVITIES

Paid Search Strategic Contributions:

·  Robust knowledge of paid search (SEM), campaign tracking, data analysis, reporting/measurement and innovating with new technology.
·  Helps develop goals and objectives for several paid search programs with a focus on profit-based performance.
·  Achieves annual paid search targets for Marriott's paid search program, in the US and internationally.
·  Manages key strategic projects including bidding strategy, automation, audience targeting, budget management, tracking & tagging, creative and landing page optimization.
·  Ensures Marriott's agency partners are aligned on Marriott's global strategy.
·  Provides subject matter expertise on paid search strategies to members of Global Brand & Marketing, Analytics, Digital, IT, and other groups as needed.
·  Helps manage key relationships with vendors such as Google, Bing, Yandex and Naver.
·  Consults on strategic direction and coordination of campaigns worldwide.

Paid Search Program Execution & Analysis

·  Demonstrates experience in successfully managing paid search campaigns.
·  Ensures successful execution and coordination of several complex paid search campaigns in support of all Marriott brands, promotions, products and 7,000+ properties worldwide.
·  Manages large scale, high dollar media budgets and executes campaigns within existing budget parameters.
·  Tests and analyzes keywords, keyword categories, bid strategies, audience targeting, ad copy, and landing pages in order to optimize to campaign KPIs.
·  Coordinates with external agency partners to ensure defect-free execution of campaigns.
·  Communicates regularly with key internal stakeholders to develop strategies and implement schedules for adding new keywords to support promotions, new products/service offerings and strategic business targets.
·  Leverages data and analytics to capture key insights and trends.
·  Analyzes campaign results to maximize sales and other valuable actions on Marriott.com. Communicates updates and provides direction and insights based upon results to campaign stakeholders.
·  Stays updated on paid search best practices, new products, policies for major search engines, and industry news. Provides ad-hoc summaries about important paid search industry changes and identifies new search opportunities.
·  Works with the Digital team, as appropriate, to develop, test and enhance new web/app experiences.
·  Focuses on mobile optimization and innovating via emerging technology and trends.
·  Adapts international strategy and tactics to align with local marketplace trends.
·  Executes in-market tests to gain learnings and improve campaign efficiencies.
·  Serves as the paid search team expert on campaign tagging, tracking and reporting tools.

Interaction with Key Corporate Stakeholders and Regional Field Marketing Efforts

·  Coordinates efforts with Marriott's Organic Search (SEO), Metasearch, Programmatic Media, and other Paid Media team strategies.
·  Works internally with Global Brand & Marketing, Loyalty, Digital, IT, Analytics, Regional and other Field Marketing teams.
·  Coordinates with the Field Marketing and Marriott Digital Services teams to mitigate duplication of efforts and increase Marriott's overall presence and performance in the search engines.
·  Takes an active role in communicating with the field regarding corporate paid search efforts, learnings and quarterly performance updates.

Vendor Relationship Management

·  Collaborates with external online advertising agencies to execute paid search programs against objectives.
·  Manages search engine relationships with Google, Bing, Yandex and Naver, etc.
·  Manages external bid management platform.
·  Manages partnerships with other Marriott vendors for competitive intelligence, location-based analysis, etc.
·  Coordinates with other Marriott agencies and vendors to ensure strategic alignment.


Managing Work, Projects, and Policies

·  Collaborates effectively with other members of the global media team.
·  Complies with Federal and State laws applying to procedures.
·  Coordinates and implements work and projects as assigned.
·  Generates and provides accurate and timely results in the form of reports, presentations, etc.
·  Analyzes information and evaluates results to choose the best solution and solve problems.
·  Manages the flow of inquiries and answers or directs questions, appropriately.

Supporting Operations

·  Works with team to put sustainable work processes and systems in place that support the execution of the strategy.
·  Establishes and maintains complete and up-to-date information to ensure accurate reporting.
·  Represents team in resolving situations.
·  Maintains, supports and works within department policies, best practices, and procedures.

Additional Responsibilities

·  Informs, updates, and provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person in a timely manner.
·  Attends and participates in all relevant meetings.
·  Presents ideas, expectations and information in a concise, organized manner.
·  Uses problem solving methodology for decision making and follow up.
·  Maintains positive working relations with internal customers and department managers.
·  Manages time effectively and conducts activities in an organized manner.
·  Performs other reasonable duties as assigned by manager.

MANAGEMENT COMPETENCIES


Leadership
·  Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
·  Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
·  Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
·  Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
·  Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
·  Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
·  Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships
·  Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
·  Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.
·  Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

·  Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

·  Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
·  Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
·  Proficient in managing and executing paid search campaigns within major search engines (i.e. Google, Bing, Yahoo, etc.)
·  Demonstrates strong understanding of campaign tagging, tracking and reporting
·  Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
·  Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
·  Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
·  Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
·  Reading Comprehension – Understands written sentences and paragraphs in work related documents.
·  Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.