FLEX Social Media & Associate Storytelling Professional

Job description

At Marriott, you can be a part of something bigger than yourself. As the world’s largest hotel company, you will be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you. 

 

The Social Media and People Brand Storytelling Professional role brings Marriott’s Be people brand to life— showcasing what it means to Begin, Belong, and Become at Marriott through authentic storytelling that reaches both current associates and future talent. 

 

As a digital communications expert, you will leverage industry best practices to develop social media and communication strategies to help the company attract, engage and retain employees globally. This position will work with the Director of Associate Storytelling to define and deliver social media strategies that strengthen Marriott’s people brand. This role focuses on clear storytelling, consistent engagement and strong execution for both external candidate-facing channels and internal associate-facing storytelling, ensuring that Marriott’s people narrative is consistent, inspiring, and accessible across all audiences. 

 

In this role, you own editorial direction and day-to-day activation across key platforms, translating Marriott’s people brand into content that is relevant, credible, and engaging for both external candidates and current associates. 

 

CANDIDATE PROFILE  

 

Education and Experience  

 

·  A minimum of three or more years of experience in a social media role; experience in employer brand and/or recruitment marketing strongly preferred 

·  Bachelor’s degree from an accredited university in Business Administration, Communications, Journalism, Marketing, or other relevant fields. 

·  Strong creative writer with experience in social media, internal communications, journalism, and marketing. 

·  Proven track record consulting with business leaders and designing, developing, and implementing high-impact solutions in large organizations using a variety of delivery methodologies. 

·  Proven experience in managing social media channels on behalf of a company/brand including LinkedIn, Instagram, Facebook, Twitter, YouTube, and social media management platforms such as Sprinklr.  

 

Knowledge and Skills 

·  Ability to translate the Be brand pillars into compelling social-first storytelling that feels human, credible, and grounded in real associate experiences 

·  Social media expert 

·  Proficient with using AI to create content while maintaining authenticity and a consistent brand voice 

·  Expert written and verbal communication skills 

·  Ability to develop “client-ready” presentation material and communicate effectively to a broad range of stakeholders (including senior leaders and hotel associates) 

·  Experience partnering with internal communications to amplify associate engagement and internal culture storytelling 

·  Strong service orientation, consulting skills, and ability to interface with senior business leaders 

·  Strong program and project management skills 

·  Strong proof-reading, subbing, and editing skills 

·  Editorial experience 

·  Expert in social media reporting and analytics 

·  Experience in managing and developing online channels 

·  Experience in managing agencies and budgets 

·  Ability to influence and operate at all levels 

·  Ability to present work quickly and accurately to a high standard 

·  Able to multi-task, self-motivated, and able to self-manage projects. 

·  Proven experience using Sprinklr and other social media tools 

 

Attributes 

·  Collaborates and works well in a creative, team-based approach to accomplishing work 

·  Active learner and listener–able to enhance personal, professional, and business growth through new knowledge and experiences 

·  Flexible: comfortable with complexity, ambiguity, and change 

·  Highly organized and able to handle multiple priorities at any given point in time 

·  Trustworthy with strong business integrity and the ability to hold sensitive information in confidence 

·  Persistent; drives ideas; engages in fixing the problem 

·  Polished and articulate in diverse settings 

·  Analytical; makes decisions using data 

·  Results driven 

·  Problem solver and team player 

 

 

CORE WORK ACTIVITIES  

 

Activate and Engage Marriott International’s Social Media Channels:

·  Lead the ongoing activation, management, and evolution of Marriott’s Careers and people brand social media channels, including LinkedIn, Instagram, YouTube, Facebook, and X. 

·  Own content planning, publishing, and channel optimization to ensure consistent, high-quality storytelling. 

·  Ensure social channels reflect the Marriott people brand in a way that feels human, current, and relevant. 

Content and Storytelling: 

·  Oversee the Marriott Careers social media content calendar and daily content development. 

·  Develop content that fosters associate pride and engagement, partnering with cross-functional partners to share stories across internal platforms (e.g., intranet, newsletters, digital signage, internal campaigns). 

·  Create and curate social content across formats, including short-form video, visual storytelling, and associate-led stories. 

·  Build and scale associate storytelling by enabling employees, leaders, and communities to contribute content in ways that are simple, authentic, and on brand. 

Campaigns and Engagement 

 

·  Lead the execution of people brand and recruiting campaigns across internal and external social and digital channels. 

·  Partner closely with Global Talent Acquisition to align campaigns and content with priority hiring needs. 

·  Manage multiple initiatives at once, ensuring clear timelines, strong creative execution, and follow-through. 

Measurement and Optimization 

 

·  Track and report on social media performance using agreed metrics tied to engagement and brand health. 

·  Use insights to refine content, channel strategy, and campaign execution over time. 

·  Share clear, practical performance updates with partners and stakeholders. 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. 

All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here  to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave. 

Washington Applicants Only : Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually. 

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.  Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.