Field Marketing Manager Sales Support

Job description

JOB SUMMARY: 

The Field Marketing Market Manager Sales  The Field Marketing Manager Sales is responsible for planning, executing, and evaluating B2B and B2C marketing campaigns to support the Market Sales Organization. This role requires a thorough understanding of B2B and B2C sales needs and customer targets to develop effective marketing strategies. The manager will partner with Senior Area and Regional Sales leaders and the Market Sales Organization to create tailored annual marketing plans that ensure a strong return on investment (ROI). Responsibilities include hands-on execution of marketing programs, promotions, and direct mail for both transient and group Market Sales teams, as well as setting key marketing goals and identifying the most effective channels to achieve high KPIs and overall market sales objectives. Additionally, this individual will work with partners to uncover sponsorship opportunities that enhance visibility and drive engagement. This role involves managing the communications calendar and executing content across various channels, including advertising, websites, email marketing, collateral, sales presentations, and videos. Reporting to the Senior Director of Market Sales for the Caribbean and Latin America, this position supports the implementation of marketing strategies within the Market Sales Organizations in CALA. The Marketer ensures all activities are aligned with marketing functions and provides essential support for the successful execution of marketing plans, requiring active involvement in all aspects of the process.

 

CANDIDATE PROFILE 

 

Education and Experience:

·  Bachelor degree required. College (University) degree in marketing, hospitality management, hotels sales or related field - preferred
·  2+ years of experience in equivalent position. Sales and/or B2B Marketing experience- preferred
·  1+ years managerial experience –preferred
·  Project management experience and demonstrated ability to balance the interests and demands of multiple stakeholders
·  Experience in travel or related service industry preferred
·  Excellent technical and project management skills; ability to handle many diverse projects simultaneously
·  Ability to interface fluidly with top Sales leaders, Directors of Marketing, Regional Team, and Vendors
·  Knowledge of photography, production, and print execution
·  Working knowledge of advertising agency procedures
·  Working knowledge of the components of an effective marketing plan
·  Capable of managing monthly financial reports with finance department
·  Able to read and interpret budgets and spreadsheets
·  Graphic Design Software: knowledge of design tools like Adobe Photoshop, Illustrator, or Canva for creating marketing materials.
·  Strong working knowledge of key database systems and Microsoft Office (including Outlook, Excel, PowerPoint and Word) and email marketing platforms (Emma, MailChimp, Epsilon, etc)
·  Detail-oriented, creative, energetic, takes initiative
·  Able to effectively work independently or, at times, as part of a team
·  Good communication skills to be able to update projects in timely manner
·  Fluency of English and Spanish required- strong copywriting skills. Impeccable proofreading skills and outstanding grammar

 

CORE WORK ACTIVITIES 

The following are specific responsibilities and contributions critical to the successful performance of the position: 

 

·  Manages relationships with participating hotels, senior Area and Regional Sales leaders, Market Sales organization, Field Marketing and Regional leadership 
·  Leads and manages market-level marketing planning and execution to verify business targets and key MI/brand strategies are appropriately represented in market sales marketing plans
·  Responsible for developing and executing advertising and email marketing plans and strategies based on customer analysis and segmentation. This role involves hands-on management and implementation of all tasks, The goal is to effectively target market sales partners and customers, both B2B and B2C customers
·  Provides consulting, advice and education on targeted communications on behalf of portfolio of hotels and resorts and provide appealing messages and offers to the right audiences at the right times. 
·  Project management and tracking of open and completed initiatives
·  Provide weekly updates of ongoing marketing projects to the market sales organization
·  Assists in the design of customized annual marketing plan and oversees implementation and execution plans marketing programs, promotions, and direct mail for the transient and group Market Sales team including setting key marketing goals and identifying key marketing channels to be utilized to reach goals
·  Oversee and personally execute the calendar management and development of communications content from various channels, including but not limited to: website, email marketing, collateral, sales presentations, videos, and advertising. This role requires hands-on involvement in all aspects of the process. Develops and implements integrated programs for key market in response to customer needs, market trends, key competitors, brand direction, and stakeholder needs
·  Understands Sales leaders expectations, participating hotels needs, market sales accounts so the best plan can be design to ensure ROI in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International 
·  Oversees adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines, ensuring tagging, creative, and deployment are accurate 
·  Contributes to overall strategy and ensures that sales communications support regional, portfolio and brand business objectives and goals
·  Develops strong working relationships with outside vendor and accounts to ensure quality, cost effective creative executions
·  Demonstrates business ethics and personal integrity, i.e., is widely trusted; is seen as a direct, truthful individual.
·  Discusses progress towards goals and overall business objectives, shares updated marketing plans and makes recommendations based on performance
·  Evaluates the success of communications efforts on a regular basis, leverages analytical insights to create cohesive story from reports, applies them to develop better promotions  
·  Analyzes monthly reports and data pertaining to digital performance and leverages reports to make better decisions and update marketing plan with new initiatives
·  Takes part in sales strategy meetings and identifies gaps and needs, and determines best initiatives for improvement and meeting the needs identified
·  Establishes and builds agreement among team/department members for resource requirements, timeliness and measures of success.
·  Guides Market Sales teams on proper use of corporate identity on printed, promotional and display materials.
·  Establishes and builds agreement among team/department members for resource requirements, timeliness and measures of success.
·  Secure approval from Sr Director of Market sales and educate market sales teams about strategy, marketing plan and how it positively impact results, share best practices, and policies/procedures to confirm adherence to and adoption.
·  Ensures all invoices are processed on time and according to set budget and maintain all actual expenditures to budget on a period-by-period basis
·  Demonstrates an awareness of personal strengths and areas for professional improvement.
·  Shares learning’s, innovations, and best practices with others and demonstrates a willingness to learn from others.
·  Balances the interest of one’s own group with the interests of the organization.
·  Shares relevant information to help others understand and support business objectives.
·  Uses technology effectively to communicate and influence throughout the organization.

 

MANAGEMENT COMPETENCIES

Leadership

·  Adaptability  - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.  

·  Communication  - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

·  Problem Solving and Decision Making  - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.

·  Professional Demeanor  - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
·  Flexibility and Responsiveness: The candidate must be prepared to occasionally execute last-minute tasks that are important and necessary. These tasks may differ from the original plan but are essential to meet the leader’s needs and ensure the success of ongoing projects 
·  Proactive Problem-Solving: The candidate must demonstrate the ability to proactively seek solutions when there is insufficient budget or time to execute a task. This includes finding creative and effective ways to achieve impactful business results despite these constraints

 

Managing Execution

·  Building and Contributing to Teams  - Actively participates as a member of a team to move the team toward the completion of goals.

·  Driving for Results  - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

·  Planning and Organizing  - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

 

Building Relationships

·  Coworker Relationships  - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 

·  Customer Relationships  - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.

·  Global Mindset  - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

·  Generating Talent and Organizational Capability

·  Organizational Capability  - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.

·  Talent Management  - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

 

Learning and Applying Professional Expertise

·  Applied Learning  - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

·  Business Acumen  - Understands and utilizes business information to manage everyday operations.

·  Technical Acumen  - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.

·  Communications and Media  - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

·  Devising Sales Approaches and Solutions  - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.

·  Sales Ability:  Persuasiveness  - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.

·  Supporting Sales Implementations  - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback; taking responsibility for customer satisfaction and loyalty.

·  Sales Opportunity Analysis  - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.

 

Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

·  Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). Graphic design software
·  Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
·  Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
·  Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
·  Writing - Communicates effectively in writing as appropriate for the needs of the audience. English and Spanish a must

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.