Event Sales & Marketing Manager

Job description

JOB SUMMARY

 

Responsible for preparing all event documentation and coordinates with Sales, property departments and customer to ensure consistent, high level service throughout pre-event, event and post-event phases of property events. This position primarily handles events of average complexity. Ensures their property events have a seamless turnover from sales to service back to sales. Recognizes opportunities to maximize revenue opportunities by up-selling and offering enhancements to create outstanding events.

 

CANDIDATE PROFILE 

 

Education and Experience

• High school diploma or GED; experienced (1 – 2 years of experience) in the event management or related professional area.

OR

• 2-year degree from an accredited university in Hotel and Restaurant Management, Hospitality, Business Administration, or related major; at least 1 year experience in the event management or related professional area required.

 

CORE WORK ACTIVITIES

 

Managing Event Logistics and Operations

• Ensures that events progress seamlessly by following established procedures, collaborating with other employees, and ensuring accuracy.

• Greets customer during the event phase and hands-off to the Event Operations team for the execution of details.

• Adheres to all standards, policies, and procedures.

• Ensures billing accuracy and conducts bill reviews with the clients prior to processing the final bill.

• Manages group room blocks and meeting space for average to large-sized assigned groups.

• Identifies operational challenges associated with his/her group and determines how to best work with the property staff and customer to solve these challenges\ and/or develop alternative solutions.

• Uses his/her judgment to integrate current trends in event management and event design.

• Acts as liaison between field salesperson and customer throughout the event process (pre-event, event, post-event).

• Participates in customer site inspections and assists with the sales process as necessary.

• Performs other duties as assigned to meet business needs.

• Solicits feedback from the property departments to identify areas for improvement to enhance the Event Planner’s experience.

 

Ensuring and Providing Exceptional Customer Service 

• Delivers excellent customer service throughout the customer experience and encourages the same from other employees.

• Empowers employees to provide excellent customer service.

• Sets a positive example for guest relations.

• Coordinates and communicates event details both verbally and in writing to the customer and property operations.

• Makes presence known to customer at all times during this process.

• Oversees his/her customer experiences from file turnover through the post event phase until turnover back to sales.

• Follows up with customer post-event.

• Responds to and handles guest problems and complaints.

• Uses personal judgment and expertise to enhance the customer experience.

• Stays available to solve problems and/or suggest alternatives to previous arrangements.

• Works to continually improve customer service by integrating obtained feedback and personal judgment into action plans.

• Emphasizes guest satisfaction during all departmental meetings and focuses on continuous improvement.

• Interacts with guests to obtain feedback on product quality and service levels.

• Ensures hourly employees understand expectations and parameters for event activities.

 

Leading Event Management Teams

• Conducts formal pre- and post-event meetings as required to review/communicate group needs and feedback.

• Leads formal pre-event and post-event meetings for average to large-sized assigned groups.

• Facilitates various meetings as he/she perceives necessary (Banquet Event Order meeting, block review, etc).

 

Supporting and Coordinating with the Sales and Marketing Function

• Assists in the sales process and revenue forecasting for customer groups.

• Up-sells products and services throughout the event process.

• Forecasts group sleeping rooms and event revenue (catering and audio visual) for his/her groups.

 

Conducting Human Resources Activities

• Reviews comment cards and guest satisfaction results with employees.

• Observes service behaviors of employees and provides feedback to individuals and/or managers.

• Assists in the development and implementation of corrective action plans.

• Take initiative to use his/her experience to improve service performance according to his/her evaluation of the issue and resolution.

• Works with the property staff and customers to address operational challenges associated with his/her group.

• Performs other duties as assigned to meet business needs.

 

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

When you join the Sheraton family, you become a member of its global community. We’ve been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you’re a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be ‘The World’s Gathering Place’. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. Be where you can do your best work,​  begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.