Director of Sales (Proactive)- The Cape Town EDITION (Pre-opening)

Job description

The Cape Town EDITION | V&A Waterfront

Opening in 2026, The Cape Town EDITION will introduce contemporary luxury lifestyle hospitality to the iconic V&A Waterfront. Located on Quay 7, the hotel will feature 142 guestrooms, including six serviced apartments, and will operate under an international management agreement.

Developed through the partnership between Marriott International and legendary hotelier Ian Schrager , EDITION Hotels are defined by refined design, deeply personalised service, and vibrant social energy—each property reflecting the culture and creative spirit of its destination.

The Cape Town EDITION is poised to become one of the city’s most influential culinary, social, and lifestyle destinations.

Role Overview

The Director of Sales / Senior Sales Manager leads the day‑to‑day sales function at The Cape Town EDITION, with a focus on driving revenue performance and building long‑term, value‑based customer relationships.

This role is responsible for executing the property’s sales strategy, achieving personal and team booking goals, and partnering closely with internal and external stakeholders to ensure the hotel meets its commercial objectives across rooms, meetings, and events.

Key Responsibilities Sales Strategy & Execution

·  Partner with the commercial leadership team to understand and implement the property’s sales strategy
·  Develop and execute segment‑specific sales plans aligned with revenue, market, and customer objectives
·  Support the development and execution of internal and external sales promotions
·  Collaborate with on‑ and off‑property sales channels to ensure aligned, complementary sales efforts
·  Revenue Generation & Performance
·  Drive revenue performance by setting the standard through personal booking goals
·  Recommend and monitor booking goals for direct reports
·  Analyse market trends and sales data to identify opportunities and adjust strategies
·  Support Revenue Management with accurate forecasting and six‑period projections
·  Sales Operations & Account Management
·  Oversee day‑to‑day sales activities and performance of direct reports
·  Participate in sales calls to acquire new business and close key accounts
·  Approve space release for catering, where applicable, to maximise revenue
·  Ensure operational execution of booked business, including proposals, contracts, and customer correspondence
·  Customer Experience & Service Excellence
·  Lead by example in delivering exceptional guest hospitality and service standards
·  Engage with customers before, during, and after events to gather feedback and ensure satisfaction
·  Ensure delivery against contractual commitments and brand standards
·  Empower and coach the sales team to deliver personalised, anticipatory service
·  Embed guest satisfaction and continuous improvement into team engagement and meetings
·  Relationship Management
·  Build and maintain strong relationships with key customers, partners, and internal stakeholders
·  Attend client events, trade shows, and sales missions to strengthen market presence and relationships
·  Collaborate with departments including Human Resources, Engineering, and Loss Prevention to support operational and regulatory requirements
·  People Leadership & Development
·  Interview, hire, and onboard sales talent aligned with business needs and brand culture
·  Provide ongoing coaching, feedback, and performance management
·  Utilise available training tools to support professional development and service excellence

Candidate Profile

Diploma or degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field, or equivalent experience

Experience in hotel sales or a related commercial role, preferably within a luxury or lifestyle hospitality environment

Proven ability to drive revenue, manage client relationships, and lead high‑performing teams

Strong communication, analytical, and organisational skills

Additional Information

Full‑time, on‑site role based at The Cape Town EDITION , V&A Waterfront

Candidates must have the legal right to work in South Africa

In line with our Employment Equity objectives, preference may be given to candidates who contribute to workforce representivity

EDITION Hotels combine the visionary genius of boutique hotelier Ian Schrager, the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of hospitality. EDITION delivers the best of both worlds in a delicate balancing act – polish with personality, perfectionism with individualism, and comfort with charisma and charm. The brand targets sophisticated, knowledgeable consumers who understand quality, originality, design, and service excellence, but who want it without limitations – breaking the bounds of convention and demanding an attitude and a feeling wrapped in a package that showcases the exceptional.

But to create this magical experience, we need you. We are looking for outgoing, authentically amazing people who are looking for a place to work that inspires them, challenges them and makes them proud to come to work. A place where service comes from the heart, not from a handbook. A place that delivers a never-ending theatrical performance that continuously delights and enchants each and every one of our guests.

We invite you to join us today. In joining EDITION, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.