Social Media Executive (w/ Food & Beverage Knowledge)

Job description

Boldly coloring outside the lines of luxury, W turns the traditional notion of the extravagant hotel on its head. Our irreverent attitude and taste for excess redefine revelry for the modern jet set. Our guests have a lust for a life less ordinary that drives them to demand more, experience it all, and hit repeat.
We share our guests' passions, providing insider access to what's new and what's next. Moderation is not in our vocabulary and we know that lust for life demands more, not less. W guests soak it in and live each day with a mantra: Detox.Retox.Repeat. If you're ready to create the energetic W scene that is magnetic to everyday disruptors around the world, then we invite you to explore a career with W Hotels.

Desired profile

Qualifications :

Job Description:

· Stay connected to what's new & next in the Hotel/Brand/City & promote accordingly.

· Utilize social media as a reservation tool for outlets & hotel services.

· Be in charge of paid social media advertisement (planning & budgeting).

· Create innovative content to continuously increase the engagement in all channels including competitions.

· Manage the social media F & B calendar & keep it up to date giving priority to the promotions that are more relevant to the outlets.

· Work closely with the hotel's e-insider to make sure that priorities are set for all channels

· Be ready to be the face of the property when promoting the outlets on channels such as, but not limited to, snapchat & insta stories.

· Personalize guest interaction by meeting with the guest while staying or visiting our outlets.

· Respond to guest request & defects online + in person and act as direct liaison with operational departments.

· Build up good relationships with social media influencers in the country & region.

· Organize & execute social media gatherings.

· Monitor & reply to all guest reviews (TripAdvisor, Expedia, Zomato, Bookings.com, Brand.com) and follow up with the pertinent departments.

· Coordinate with all operating departments to ensure awareness of all activities taking place at the hotel.

· Share on a daily basis all the social media activity with all departments.

· Handle any problems and unusual situations brought up by the guests and follow thru until resolved. Personally follows up with guests after resolution to ensure satisfaction.

· Closely monitor all social media channels in case of any inappropriate post or thereat and communicate accordingly.

· To know what is new/next on social media, be in the know of the new trends, tools, apps, channels and what is trending on the online world.

· Have a good eye for photography & photo editing skills.

· Attend all the F & B briefings and the bi monthly Marketing & F & B meetings.

· Drive traffic and increase the number of followers/engagement on the social media channels

· Maintaining the ‘W Look' is an important requirement. Always follow the grooming standards. The goal is to present a clean, professional and natural appearance in both attire and personal appearance.

· Be proactively involved in the hotel's operation keeping up-to-date with events within the hotel.

· Personally ensure compliance with all relevant Workplace Health & Safety and Occupational Health & Safety rules and related W and Marriott Policies.

· Always maintain the most professional public relation attitude while attending an event, remain focus on the objective (promote the hotel image, increase sales).

· To summarize, it is not the intention of this Job Description to limit the scope or responsibilities of the above-mentioned, but to highlight the most important aspects of your position. It is an essential role responsibility that you are committed to your job and the success of our hotel, and maintain a willingness to accept total flexibility of jobs and duties throughout the hotel.

Requirements:

A Bachelor Degree in Hotel Management or a related field is preferred.

You must be fluent in the English language (both written and verbally).

Social media savvy. We expect you to have in-depth knowledge of Social Media channels & Microsoft Office software: Word, Excel & Power Point.

Previous experience of at least two years within hospitality industry is required.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.