Associate Director of Sales & Marketing

Job description

Additional Information: This hotel is owned and operated by an independent franchisee, Wind Creek Hospitality. The franchisee is a separate company and a separate employer from Marriott International, Inc.  The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment.  If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.

Functions as the on-property leader of the resort’s sales & marketing department including local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to team members to achieve property sales & marketing objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives. Evaluates the resort’s participation in the various sales channels and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of resort specific campaigns, promotions and collateral to drive revenue and meet resort objectives. Interfaces with regional marketing communications for regional and international promotions pull through. Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property team members and provides a return on investment to the owner.

 

Core Work Activities:

Managing Sales Activities
• Manages the development of a strategic account plan for the demand generators in the market.
• Manages the property's reactive and proactive sales efforts.
• Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Reviews the STAR report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.
• Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
• Serves as the sales contact for customers; serves as the customer advocate.
• Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
• Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
• Maintains successful performance by increasing revenues, controlling expenses according to the approved budget. 
• Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.
• Performs other duties, as assigned, to meet business needs.
 
Building Successful Relationships
• Develops strong partnerships with local organizations to further increase brand/product awareness.
• Develops and manages internal key stakeholder relationships.
• Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.
• Gains understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.

Managing Marketing Communications Activities
• Develops an annual communications plan with specific goals and budgets. Prepares working plans to achieve goals and ensures the marketing team is fully briefed on goals and strategies.
• Compares actual achievements against goals on a regular basis and takes corrective action.
• Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
• Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.
• Prepares on a timely basis the monthly sales & marketing “communications” report.
• Supervises operations of the in-house marketing department.
• Monitors activities of competitor hotels and trends within the industry.

Leadership
• Functions as the on-property leader of the sales & marketing department including local catering revenue.
• Develops sales goals and strategies and verifies alignment with the brand business strategy.
• Executes the sales strategy in order to meet individual booking goals for both self and staff.
• Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
• Supports tools and training resources to educate sales associates on winning catering solutions.
• Evaluates the property’s participation in the various sales channels and develops strong working relationships to proactively position and market the property.
• Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.

 
Education, technical knowledge and skills:
–    2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.
–    4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
–    Preferably English, Papiamento and Spanish speaking.

Team Member – General Competencies/ Personality Profile:
–    Self-confident, creative, energetic, self-starter, accurate
–    Effective time management skills
–    Know how to work and deal with deadlines
–    Able and willing to work periodically at night and during weekends
–    Willingness to travel

Leadership Competencies:
–    Demonstrate strong strategic thinking skills
–    Effective leader and team developer 
–    Effective communicator
–    Embrace change and demonstrates adaptability
–    Skilled in data analysis and uses metrics and insights to make informed decisions

This company is an equal opportunity employer.

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At Renaissance Hotels, we believe in helping our guests experience the DNA of the neighborhoods they are visiting. Our guests come to discover and uncover the unexpected, to dive into a new culture, or simply to make the most of a free evening. They see business travel as an adventure because they see all travel as an adventure. Where others may settle for the usual, our guests see a chance to bring home a great story. And so do we. We’re looking for fellow spontaneous explorers to join our team to bring the spirit of the neighborhood to our guests. If this sounds like you, we invite you to discover career opportunities with Renaissance Hotels. In joining Renaissance Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.