Content Editor
Internship Paddington, UNITED KINGDOM
Job description
Job Description:
· Ensuring the overall content on the PDP is showcasing the product to the very best potential to drive ATB, specifically.
· The product title, product description, product attributes and their accuracy, both to the product and in ensuring they are customer facing and SEO friendly.
· Ensuring the day-to-day operation of getting the content enriched is done as efficiently and speedily as possible.
· Reviewing and maintaining Product Dictionaries and rules for titles (at start of season and during C&H critical path)
· Working closely with Trading to agree rulesets and sign-off taxonomy and the facets and filters information structure and ensuring all products are updated accordingly.
· Reviewing the output on the site in preview, before it is published and approve the product for publishing to the site.
· Prepare and host Product Briefing sessions for M&S.com – ensure correct and useful information is captured to describe products on the website
· Review initial batch of output from Copywriting Agency to ensure copy is delivering the tone of voice
· Responsible for gatekeeping the quality of copy online
· Maintain and optimise the tone of voice to suit the M&S brand (to sub-department/sub-brand level)
Key Skills
· Commercial understanding and working to buying and marketing critical paths
· Comfortable working with multiple systems
· Experience of working across multiple teams and business areas to achieve the overall business strategy.
· Ability to develop relationships with appropriate areas and stakeholders.
· Ability to work with reactionary trading changes, resulting in prioritizing work load.
· Knowledge of competitors and what gold standard content looks like.
· Confident in analysing and reporting information