LVMH - TAG Heuer Marketing Intern

Job description

Company : TAG Heuer UK
Business group : Watches & Jewelry
Mission:
 
- To contribute to the delivery of the TAG Heuer UK marketing plan by helping drive innovative and disruptive activations whilst protecting the brand positioning at all times
Duties and Responsibilities: Contribute to the development and implementation of the annual marketing brand plan through the following activities:
 
- Event Marketing activation support (including Goodwood Festival Of Speed, London Marathon, Race of Champions and others): logistic management, digital activation coordination, product and branding management, press hosting
- Support the delivery of ongoing retailer website stand-out : manage brand image maintenance and achieve additional prominence by promoting new product lines or Ambassador news in line with the promotional calendar.
- Support the development of specific online incentives or competitions to help drive online sales with the large Multiple websites.
- CRM Support: Liaising with TH boutiques, franchises and trade partners to develop acquisition strategies to drive database growth. Driving e-mailer content calendar, ensuring selected product is listed on e-commerce shop site, developing test and learn optimisation to define best days / times for newsletter broadcasts
- Support in the delivery of the UK Media plan: manage the copy submission process with the in-house Creative Manager and drive budget adherence with media agency
- Digital content development support : creating local news stories for the brand website, coordinating specific SEO programmes, proposing social media activations (copy and imagery recommendations)
- Support in the delivery of retailer specific events : manage brand presence, invitation design, digital communication and product offering
- Support SAP and budgetary responsibilities
- Purchase order raising, monthly catch up to ensure accountancy diligences are respected
- Support the launch of new e-learning training platform, following up on KPI's per retailer
- Assist in management of retail training calendar
- Support Trade Marketing Manager in maintaining overview of Shop in Shop visibility in Wholesale.
- Maintaining the library as a source of information for the team (product imagery, press releases etc)
- Creating Adhoc analytical presentations (competitors activity, brand reporting, etc)

Desired profile

Experience required : Beginner
Qualification, Experience and Skills Required:
 
Education:
- Graduate level qualification
 
Professional Experience:
- Experience in a Marketing / Communications environment.
- Knowledge of and ability to use various computer systems
 
Profile:
- Creative and able to produce innovative ideas
- Excellent communication and interpersonal relationship building skills
- High proficiency in spoken and written English is required
- Able to work flexibly, to handle change and to work as part of a team
- Able to accurately produce and analyse reports and documentation
- Possession of and ability to use initiative
- Self motivated, able to effectively prioritise and plan workload to strict deadline