LVMH - Senior Brand Manager, Dom Pérignon

Job description

Company : Moët Hennessy UK
Business group : Wines & Spirits
MISSION STATEMENT
The Senior Brand Manager is responsible for the Marketing of the Dom Pérignon brand in the UK. His/Her mission is to create value for the brand by building brand equity with the consumer target over the long term, whilst creating below the line tools to support short term sales achievement.
He/She will recommend, develop and execute the local brand strategies and marketing programmes in line with the global brand strategy.
He/She will act as brand ambassador with the trade, press, brand friends and VIPs.
MAIN RESPONSIBILITIES
Marketing / Strategy
>  Lead strategic development of annual brand plans/three year plans in accordance with brand, sales and financial targets and in line with global strategies.
>  Work closely with the Marketing Manager Prestiges Champagnes & Wines and Maison Dom Pérignon to influence global strategies, and align on UK strategic direction.
>  Be responsible for communication and custodianship of brand strategies internally, and influence the commercial agenda of the brand in line with the brand objectives.
>  Develop research programmes in conjunction with Marketing Insight Manager when required.
Commercial / Trade Marketing 
>  Set objectives with the On & Off-trade sales teams, jointly developing plans for channels and key accounts.
>  Work closely with the Private and Corporate Sales teams to promote the brand and develop dedicated programmes to recruit HNWI.
>  Work with the Trade Marketing team to develop and evaluate trade focused programmes.
>  Be accountable for the development, implementation and control of brand activations.
Communication / Events
>  Cooperate with the PR & Communication Manager to agree PR objectives, develop focused PR strategies / activations, and agree KPIS.
>  Brief / work with the media agency to develop impactful and successful media plans.
>  Brief creative/production agencies. Oversees execution. Evaluate results.
Team 
>  Manage the Marketing Assistant, ensuring clarity of roles and responsibilities, and monitoring performance against objectives. take responsibility for his/her development, giving coaching support and guidance where necessary to enable him/her to achieve their goals.
>  Manage external agencies and internal resource for key marketing programmes.
Other Responsibilities
>  Take direct responsibility for budgetary control of brand with monthly reporting.
>  Prepare all reports required and business reviews.
>  Work with the finance/controlling teams to agree on forecasts and allocations.
>  Work closely with the customer service team and logistics.
>  Oversee POSM orders and usage, including regular strategic reviews of inventory.
>  Regularly spend time in trade and keep up to date with competitor activity across the marketing mix

Desired profile

Experience required : Minimum 5 years
JOB DIMENSION
Moët Hennessy is LVMH's wines and spirits arm. Its brand portfolio has a high and very high end focus. MH is global leader in the sector and owns 21 Maisons, of which some are several centuries old. Founded by visionary and dedicated entrepreneurs, they have been passed down from generation to generation. Their descendents developed them and continued to perpetuate the "family spirit" which is so important to our group. Their history has merged with that of their countries of origin and they have become part of their heritage.
At LVMH we share 3 main values:
Creativity and innovation
This combination of creativity and innovation is the foundation of our Houses and figures at the heart of the delicate balance required to continually renew our offer while resolutely looking to the future, always respecting our unique heritage.
Deliver excellence
At LVMH, we never compromise on quality. Because we embody the world of craftsmanship in its most noble and accomplished form, we pay meticulous attention to detail and to perfection.
Cultivate and Entrepreneurial Spirit
Our entrepreneurial spirit encourages both risk-taking and perseverance. It requires pragmatic thinking and an ability to motivate teams, leading them to achieve ambitious objectives.
MH Europe is a Distribution Company of Moët Hennessy, comprised of distribution companies (in UK, Germany, Italy, Switzerland, Spain, Netherlands, Austria, Belgium, Denmark, Sweden, Finland, Norway, Turkey, Russia, Poland and Czech Republic), 2 Joint Ventures (MHD France, Ireland) and Agent/Distribution Markets in Central and South Eastern Europe, Portugal and Baltics.
WORKING RELATIONSHIPS
Internal
Finance
Sales
Trade Marketing
Logistics
External
Maison Dom Pérignon
Moet Hennessy Europe
Agencies
Education
Degree level
Languages
English fluent, second language is a plus.
Professional experience
Luxury industry, drink industry experience is a plus, strong brand management experience (minimum 6 years of experience)
Personal & interpersonal skills
Creativity and Innovation
Excellent interpersonal skills
Strong organizational skills & attention to detail
Good communication skills
- Presentation skills
Drive for Results/Perseverance
Structured and capable of dealing with several tasks simultaneously
Ability and adaptability to work in an ever-changing multi-cultural environment
Technical & professional skills
Solid Microsoft office skills / SAP a plus.
Project & Budget Management
Numerate & commercially aware
Financial understanding
Business acumen
Good digital understanding & knowledge