LVMH - Senior Brand Manager + Brand Ambassador Dom Pérignon (m/w)

Job description

Company : Moët Hennessy Germany
Business group : Wines & Spirits
Responsible for the Marketing of Dom Pérignon in Germany, to develop and execute local brand strategies and concepts in line with international brand strategy to achieve the targeted sales and profits. Represent the brand vs. internal and external stakeholders.
Responsibility:
- Achieve sales and profit contribution on Dom Pérignon
- Develops and implements mid term (1-3 year) brand strategy for Dom Pérignon in line with company and Maison guidelines
- Develops and executes Above
- and Below-the-line activities in line with brand strategy and in cooperation with sales and communication departments
- Is accountable for the development, implementation and control of brand activation in all relevant channels, where necessary with selected and approved agencies 
- Cooperate with Communication department to achieve targeted qualitative and quantitative communication objectives
- Ensures optimal allocation of expenditure
- Represents Dom Pérignon towards trade, media, consumers and colleagues at dinners, events, tastings and presentations
- Develops portfolio initiatives for MH prestige cuvees
- Generates insights on German HNWI consumer target, shares them within MH DE and actively contributes to the development of specific initiatives for this target.
- Key point of contact for maisons
- Other: internal communication, relationship management…