LVMH - PR & Editorial Manager

Job description

Company : Parfums Christian Dior UK
Business group : Perfumes & Cosmetics
PURPOSE OF THE ROLE
Working closely with Head of PR, develop, plan and execute a long-term editorial strategy for the UK and Irish markets across print and online platforms ensuring alignment with International guidelines.

Desired profile

Experience required : Minimum 5 years
KEY RESPONSIBILITIES
DEVELOP AND IMPLEMENT THE PCD MEDIA STRATEGY
- Devise a plan to support star launches, corporate stories and local activities to ensure the right fit and increased visibility for the brand
- Support all International initiatives with a strong media strategy
- Identify opportunities for the brand and implement bespoke initiatives
- Collaborate with Central team to leverage and share best-practice
DEVELOP KEY RELATIONSHIPS WITH MEDIA PARTNERS
- Maintain and develop strong press contacts with national, mainstream, niche and online titles, and within the beauty industry
- Act as frontline representative for the company for incoming media inquiries
SECURE AND INCREASE VISIBILITY OF PCD VS COMPETITION
- Ensure targets are met on DMR and LVMH Media; #1 in print and online
- Maximise visibility on PCD (fragrance, makeup, skincare and corporate) in close collaboration with all departments within the UK and Central teams for both print and online activities
- Generate standalone features, shoots, interviews and video content, working collaboratively with the media to ensure Dior storytelling is optimised 
- Manage the makeup artist programme and seek out beauty shoots within mainstream and ‘image' titles for the full year
- Work closely with the Influencer PR Manager to activate digital stories on Influencer ‘Friends of the House'
OTHER
- Support Head of PR with the planning, organisation and execution of press trips and events for Dior
- Co-responsibility for the day-to-day running of the Press Office 
- Raise awareness and promote the brand image through UK & Ireland in line with the brand's business objectives 
- Shared responsibility for the day-to-day management of the PR Assistant, including developing performance, setting measurable objectives and KPI's 
- Liaise with Marketing teams to develop launch plans and communicate PR objectives
- Act as a brand guardian; drive networks inside and outside of the beauty arena to expose the brand to the most influential endorsements
- Support Marketing with regional editorial support for local events to create excitement 
- Closely control the PR budget ensuring efficient raising of PO's
- Build, maintain and manage relationships with Dior Couture 
- Compile monthly evaluation and analysis reports, extracting figures from DMR and LVMH databases
- Oversee the ordering of pre-series, catalogue stock and corporate materials for press