LVMH - Marketing Manager, Dom Pérignon

Job description

Company : Moët Hennessy UK
Business group : Wines & Spirits
MISSION STATEMENT
- To create value for the Dom Pérignon brand by building brand equity with the consumer target over the long term, whilst creating below the line tools for sales promotion to support short term sales achievement.
- To initiate, recommend and execute the marketing programmes, adhering to strategy guidelines and ensuring brand objectives are achieved for Dom Pérignon
- To act as brand ambassador with the trade, press, brand friends and VIPs
JOB DESCRIPTION
- To lead strategic development of annual brand plans/three year plans in accordance with brand, sales and financial targets and in line with global/Maison strategies
- To closely work with Dom Pérignon Maison to influence global strategies, and align on UK strategic direction
- To be responsible for communication and custodianship of brand strategies internally, and influence the commercial agenda of the brand in line with the brand strategy
- To set and agree objectives with Off and On Trade sales team, jointly developing plans for channels and key accounts
- To be responsible for any local advertising/activation creative development
- To be responsible for marketing programme and promotional development (objective setting, implementation and post-evaluation)
- To closely collaborate with the Senior PR Manager to agree PR objectives, develop focused PR strategies / activations, and agree KPIS
- To manage the Marketing intern.
- To act as Dom Pérignon brand ambassador at all manner of events including evenings and weekends
- To manage external agencies and internal resource for key marketing programmes – focus on delivery of Season programme – image and commercial objectives
- Work with Business Development team in development and evaluation of relevant trade focused programmes
- To develop research programmes in conjunction with Marketing Information Manager/Marketing Services when required
- To take direct responsibility for budgetary control of brand with monthly reporting to Marketing Director
- To agree forecasts and shipment plans with logistics
- To oversee POSM orders and usage, including regular strategic reviews of inventory
- Regularly spend time in trade and keep up to date with competitor activity across the marketing mix
- To fulfil reporting requirements

Desired profile

Experience required : Minimum 5 years
Education : Degree level
 Languages :
- English fluent
- French is a plus
 Professional experience & know how :
- Luxury industry, drink industry experience is a plus, strong brand management experience (mini 6 years of experience)
 Technical & management skills :
- Budget management experience
- PowerPoint, Excel
- COGNOS, SAP experience an advantage
 Personal & interpersonal skills :
- Creativity and Innovation
- Excellent interpersonal skills
- Strong organizational skills & attention to detail
- Numeric and commercially aware
- Good communication skills
- Presentation skills
- Project Management
- Drive for Results/Perseverance