LVMH - Associate Brand Manager, Veuve Clicquot

Job description

Company : Moët Hennessy USA
Business group : Wines & Spirits
Assist in the development and execution of consumer driven events, social media platforms, and public relations brand strategies that maximize brand awareness and desirability for Veuve Clicquot in the US market.

Desired profile

Experience required : Minimum 5 years
Strategy
- Play key support role in successfully managing and growing Veuve Clicquot's brand awareness and desirability in the US market
- Assist in the development of creative and effective communications strategies including social media, PR, CRM and event programs and coordinate implementation of the initiatives.
- Lead, support, and challenge all digital strategies across all social media platforms creating annual content calendar and initiative based programming
- Manage social media agency
- Lead national ATL/BTL annual consumer events programing to gain greater consumer reach and support digital advertising campaign
- Maintain wine communications strategy through winemaker programming and ATL/BTL activations
- Oversee pricing and promotional strategies to maximize profit
- Create clear, compelling data-rich business presentations for use with key stakeholders, including senior management, distributors, retailers, and promotional partners
Marketing & Promotion
- Develop and oversee annual and quarterly consumer and trade marketing programs to drive growth and build brand equity
- Support brand owned and partner events from concept to execution with the support of agency partners
- Assist in the development of communications materials to both press and consumers
- Assist in the areas of (paid) media planning and value add development and execution with media partners
- Manage relationships with outside partners that include strategic communications collaborations and coordination of event sponsorships
- Support the brand CRM and E-Commerce programs including the implementation of the strategy, database management and growth, and development of communications
- Identify sales support needs. Lead development, creative design, production, and allocation of sales support tools.
- Effectively manage both U.S. and Maison produced point-of-sale (POS) merchandising
- Develop KPIs to track and measure program effectiveness, ensure achievement of ROI
Finance & Operations
- Manage elements of Advertising & Promotional (A&P) budget by project, ensure spend is prioritized against brand priorities and relevant growth opportunities
- Support management of sales and POS forecasting, product allocations, inventory and pricing
- Support analysis for budget forecasting and annual brand planning
Organization
- Become a respected player within MHUSA and work closely with Sales, Distributors and Retail partners to gain input and support to effectively execute commercial plans
- Work effectively in Maison / Region matrix organization
- Help recruit and manage agency partners
- Oversee/host brand-owned and partner events when needed
- Be a brand champion and champagne market expert.
- Develop product expertise and a strong sense of market dynamics through training, market visits, and frequent customer interactions.