DIGITAL MARKETING MANAGER (M/F)

Job description

Company:
Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world and the 2nd largest private French pharmaceutical group. In 2015, it generated over 2.2 billion euros in sales, of which 57% came from the dermo-cosmetics sector, and 58% from international business. Pierre Fabre, which has always been based in the Languedoc-Roussillon-Midi-Pyrénées region in southern France, has subsidiaries in 43 countries and distribution agreements in over 130 countries.
Pierre Fabre Laboratories employs some 13,000 people worldwide. The company's products represent a continuum ranging from prescription drugs, dermo-cosmetics, to consumer health care (family health care, oral care and natural health). In 2015, the company dedicated almost 200 million euros to R&D, shared between oncology, dermatology, the central nervous system, consumer health care and dermo-cosmetics.
Missions:
Within the Danish subsidiary and reporting to the digital manager, you are responsible for coordinating the daily digital activities and community management of social media platforms keeping in line the local and Group procedures.
To this end, you will:
- Coordinate the editorial content for the digital platforms of Pierre Fabre brands (Eau thermale Avène, Aderma, Ducray and Klorane…) and pharmacy clients;
- Assure the Community management of the digital platforms of Pierre Fabre brands;
- Participate in email marketing activities and building the existing customer data base;
- Update the brand websites and campaign related micro-sites;
- Track and optimize search marketing activities to increase traffic to the brand websites in collaboration with a local agency.
Profile:
- Higher education in Media/web/webmarketing or similar;
- Significant experiences in community management;
- Graphical and video editing skills – experienced user of the Adobe package
- Good knowledge of e-CRM and SEM tools,
- Communication skills, creative and flexible;
- Marketing and business oriented;
- Motivation to work in an international environment and eager to work in a human scale structure;
- Bilingual in Danish, fluent English, French is a plus.